You just started a small business, maybe it’s something simple like a flower shop or a bagel cafe, maybe it’s something a little bigger like a restaurant that brews it’s own beer, or maybe you and your eight roommates decided to sell homemade salsa out of your studio apartment in east Williamsburg (no judgment, you […]

We throw around the terms “content” and “content marketing” so often these days that they sometimes get used interchangeably. They’re very different, however, and when you understand the difference, you might just approach your content marketing differently. For several years now, we’ve accepted as fact the mantra that digital marketing is imperative to a company’s […]

Ah, the good old days. What feelings are invoked when you say or hear that phrase? Have you ever bought something not because you needed it but because it reminded you of an event or person from your past? There’s something so positive, so comforting about nostalgia. It takes us away from the current stresses […]

Could your moving company benefit from working with a full-service digital marketing agency? Here are a few questions to help you know if you’re a good candidate: Do you struggle to keep your website up to date? Do you feel that there’s never enough time for social media marketing? Do you create digital marketing campaigns […]

Customer reviews give your moving company credibility. They offer specific praise of your services and help potential customers to trust you before they even visit your website or give you a call. For these reasons, customer reviews are extremely valuable for your marketing. In this post, we’ll look at several ways you can use customer […]

Word-of-mouth marketing has always been important for service businesses like moving companies, and today’s technologies give you an opportunity to amplify these neighborly recommendations. Friends and neighbors often give each other recommendations on social media, and there are ways you can encourage these recommendations and attract new customers. In this blog post, we’ll look at […]

“Do you know of any good moving companies in Brooklyn?” “Oh, sure! The one we used when we moved last year was fantastic.” “Really? Can you text me their info?” customers will share your moving company’s information when they like your service Conversations like this one play out every day, and your moving company can […]

The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your […]

You’ve probably had a website and blog for years, and these tools have probably helped you to attract new customers to your moving company and to gain credibility in your industry. But online marketing trends change frequently, and if you don’t evolve with the trends, you will miss out on valuable opportunities. Take video, for […]

  Your moving company may be well-established, high quality, and competitive in many ways, but if it doesn’t have an effective website, you’ll miss out on a substantial amount of business. Without a solid website, people won’t be able to find you online. You won’t appear in their Google search results, and you won’t have […]

If you’re wondering how to succeed in PPC advertising, we have some suggestions for you. The reason we’re seeing so much interest in PPC advertising is because Google is far-and-away the most popular search engine in the world right now. In fact, Google gets more than 81% of global search traffic. Digital marketers know that if they’re […]

Your brand is your company’s identity. It’s what makes you recognizable at a glance to customers, clients, and other people in your industry. Why is brand identity so important? Brand awareness is a powerful tool you can use to communicate your business personality and shape potential customers’ ideas of who you are and what you […]

Does it really matter what time you publish your business posts on social media? If you’re looking for the best return on your marketing investment, it does. You work hard to create meaningful blog posts, web content, and social media posts, and if you want the greatest impact pohttps://www.parkslopesoftworks.com/content-creation-servicesssible, you should be mindful about when you post. When […]

Let’s say that your content creation services have been producing two blog posts per week for the last three years. That’s roughly 300 blog posts that are hopefully improving your SEO and bringing significant traffic to your site. But chances are good that your marketing strategies have changed in the past three years. In fact, you might have carried […]

Real estate marketing has changed dramatically in recent years as more and more customers turn directly to the Internet to find their next homes. This has its pros and cons for real estate professionals. While clients have much more access to information than they used to have, they’re also more likely to find you from a Google search and […]

Are you wondering how to succeed in PPC advertising? Would you like to gain a greater share of the global ecommerce growth we’re seeing in 2018? Would you like to increase the amount of sales made on your website via smartphone? If so, you’ve come to the right place. Here at Park Slope Softworks, we’re watching […]

If you’ve been wondering how to increase ppc impressions, we’ve got a strategy for you. Too many businesses undercut their businesses by producing lackluster banner ads. With so many images, headlines, and videos screaming for attention on the Internet, your marketing efforts are in need of the perfect banner ad. You can have all the right ppc […]

Whether you use content creation services or write your online content yourself, it’s that time of year to start thinking about online marketing promotions for the summer. Seasonal promotions are helpful for several reasons. First, they help people to anticipate a change in their lives. Everyone will be experiencing the summertime holidays and events, so it’s a chance to grab […]

Have you already created online marketing promotions for the spring? If you haven’t, it’s not too late. The following promotion ideas can help you to reach new customers, provide knowledge to your audience, and ultimately improve the traffic to your website and improve your bottom line. Hold a Spring Cleaning Event For many industries, spring is a natural time for […]

Remarketing plans are gaining momentum as an important way to reach former customers, existing customers, and potential customers. You’ve probably been hearing about remarketing plans, but do you know why every business should have one of these plans? In this post, we’ll look at several of the most important reasons why Every Business Should Have […]

People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The key for business owners if to figure out how to create a local Facebook business marketing strategy because, unlike some other websites and social media platforms, Facebook […]

Social media marketing can be a powerful tool for increasing brand awareness, promoting your products and services, and reaching new potential customers. If you’ve never experimented with using LinkedIn for marketing purposes you may want to consider its reach and influence. Each social media platform has its own unique set of users, and it’s wise to market […]

Is your business trying to break into the digital world? Whether you’re a startup or an old business just starting to develop a web presence, a digital strategy is necessary There are a ton of aspects that businesses need to take into consideration when trying to build a digital strategy. It can be challenging for […]

You know your company needs a referral program. After all, no marketing strategy works better than referrals. People trust their friends and associates, and their recommendations automatically instill confidence in certain brands. Why not yours? To take advantage of this powerful marketing strategy, create a referral program for your business. By using best practices, you can create a referral program […]

Did you know that your web design can have a big impact on your conversions? With more and more people viewing websites from their mobile devices, design has become more important than ever. In this post, we’ll help you to see how great web design can boost conversions on your business website. You know from your […]

Online customers are finicky. With so many websites vying for their attention, they have endless distractions. They also know that the competition is steep. If they just keep looking, they might be able to find a better deal on the same item from another online shop. For these reasons, companies need to be strategic in the way they […]

The quality of your customer service can have a huge impact on the overall success of your business. When customers feel cared for and valued, they’re much more likely to recommend your business to their friends and associates. They’re also more likely to be repeat customers and give you positive reviews. On the other hand, when customers […]

To get any attention in today’s digital commerce landscape, you absolutely need an SEO strategy. Search engine rankings and visibility are more important than ever, and the competition is steep. That’s why it’s so important to know whether or not your current SEO is working. You can start out with a good plan, but if it’s not helping you […]

How is your business website doing? Would you like to improve your digital marketing in the coming year? One of the best things you can do to attract and retain visitors to your website is to improve your web content. We’ve all had this experience: you’re looking for a critical piece of information, so you Google it. You check […]

Most people don’t pick up the phone when telemarketers call anymore. And they don’t read the brochures that show up in their mailboxes. They don’t even read the ads in the newspaper (because they no longer subscribe to the newspaper). So how do you reach those customers? You show up where they are. And they’re […]

One of the most effective ways to make your mark in the fashion world is to master digital marketing and inbound marketing. After all, if you want to find consumers today, you’ll find them online. Even while they’re standing on the street corner waiting for the light to turn green, most of them are looking at […]

Recent studies show that 55% to 60% of restaurants fail within the first three years. It’s an extremely competitive industry, so marketing is a top priority for restaurant owners and managers. More and more, people are looking for information online when deciding where to eat out. If your restaurant doesn’t have a solid online presence, you will […]

keting is a marketing feature that you can use on AdWords, Facebook, Twitter, and other social media websites; that allows you to create custom display ads for people who have previously been to your website. Remarketed ads are tailored to return visitors, people who have already been curious about your company once. And now they’re back. […]

As an inbound marketing company in Brooklyn, newsletters can be effective marketing tools, and they can also help you to communicate employees, prospects, suppliers, and current clients. They can be formatted as emails, handed out with paychecks, or printed up and dropped in the mail. Like blog posts, however, newsletters can seem like one more item […]

It’s true that digital marketing and inbound marketing is crucial for advertising your online store, but did you know that it’s just as important for your brick and mortar store? These days, people automatically turn to Google when they’re looking for products and services, whether those products and services are made and sold on another continent or […]

Did you know there are some simple tools you can use to boost your SEO and increase your traffic? By improving your searchability and visibility, potential customers are better able to find you and learn about your products and services. The following are SEO booster tools you should use can help you to improve your digital marketing. Google […]

As an inbound marketing company in Brooklyn, we know that online shoppers are savvier and more knowledgeable than ever before. They have ready access millions of products at any time of day and night, and they’re good at finding exactly what they need and want. That’s why perfect calls to action are so important to your […]

Millennials are the first generation of digital natives, and they like to spend money. In fact, Millennials shop 25%-40% more than the average consumer, and all told, the generation spends more than $200 billion each year. Inbound Marketing to Millennials, therefore, should be a priority for every business owner. Not only do Millennials spend a lot […]

They’re coming! Black Friday and Cyber Monday, two of the biggest shopping days of the year, are just around the corner. That means it’s time to make sure your PPC campaigns are primed, optimized, and ready to go. You won’t want to miss out on the opportunity to bring in as many customers as possible on these days. According […]

Facebook is one of the world’s largest social networks. As of June 2017, Facebook had an incredible 2 billion monthly active users. And as Facebook continues to add and improve services, people are finding many more ways to use the social network. For instance, people are buying and selling cars and real estate, inviting friends […]

While it’s true that there aren’t as many people on Twitter as there are on Facebook, Twitter can still be an important part of your inbound marketing plan. This is especially true in certain industries that tend to use Twitter more than other social media platforms. Additionally, Twitter makes it easier to engage in conversations with other users […]

SEO for beginners: Every business needs a website. This is because search engines are the method by which consumers find products and services. If they can’t find you online, chances are that they won’t be able to find you at all. That’s why it’s so important to have an understanding of SEO and how it can […]

Because search engine developers are constantly changing their methodologies, SEO is always evolving. It can be difficult to keep up with the best strategies for attracting traffic and improving conversion rates. Even so, optimizing your web content should be one of the highest priorities for a company seeking to use a content marketing strategy. In this post, […]

Every single second, Google’s search engine manages over 40,000 search queries. It sifts through pages and comes up with a list of results for each of those queries, and the site that lands at the top of each list gets 33% of the search traffic. Think about that. If your website shows up in the #1 […]

There’s no question that social media can be an effective and inexpensive marketing tool. When social syndication is used in conjunction with a high-quality inbound marketing strategy, your social media can increase your brand presence and even help you with customer service.That said, social media mistakes can be costly. You can work for years to build your reputation […]

Out of ideas? Content creators’ need for a constant flow of ideas can be dra ining, to say the least. In order to continually drive traffic to your blog and website, you have to come up with relevant, quality topics for your blog, social media, and other online content. But what do you do when […]

You probably do some kind of spring cleaning at your office every year to get rid of things you don’t use and to dust out all those corners. You probably also clean out your files and evaluate what should be kept and what can be tossed. Additionally, you review your list of products and services […]

You’ve only got 140 characters to create a meaningful message. That’s what makes Twitter so tricky, so appealing, and so challenging. It can take a while to get the hang of Twitter. After all, most of us entered the world of social media with Facebook, which doesn’t limit the amount of characters you can use […]

Finding the online forum where your target audience socializes is key to any social media marketing strategy. Some audiences tend to congregate on Pinterest, and others hang out on LinkedIn or Facebook. One social media site that is often overlooked is Google+. Have you considered whether or not Google+ is right for your online business? […]

Customer habits have been driving more and more companies to use inbound marketing rather than traditional outbound marketing. For example, 83% of online tech buyers discovered their vendors through Google searches. Customers aren’t reading paper brochures much anymore, and they know exactly how to avoid telemarketers. But what is the ROI of inbound marketing? How can you […]