SoftWorks uses a robust Business Intelligence application that constantly mines data generated from marketing campaigns and the CRM system. SoftWorks then uses a propriety process to provide predictive analysis of the existing data to its clients. The process identifies High Value clients within the general clients population, and provides a profit oriented analysis on the chances of certain clients to react positively to a specific campaign or offering. As a result our clients are able to utilize their marketing $$ in a more targeted way.

• SoftWorks experts analyze the client business needs and exiting data pertaining to its existing clients.
• SoftWorks experts run the data in a predictive data analysis module
• SoftWorks predictive Data Analysis module identifies trends and anomalies within the data, enabling SoftWorks to pin-point clients who may react favorably to a certain campaign or offering.
• SoftWorks clients are able to send highly targeted marketing messages to individual clients who may be interested in the specific offering.
• SoftWorks Business Intelligence modules provide online reporting to client's management team, allowing management to look at data trends and react to them.