Large Scale Google Website Optimizer testing

Some campaigns are large and highly segmented. Creating a small set of landing pages with general promotions and texts will not be enough if you want to squeeze every $ out of the marketing budget of this campaign. Park Slope SoftWorks discovered that creating a large set of GWO landing pages that are targeted at specific parts of the campaign, at the ad group level or the keyword level helps improve the overall conversion rate and delivers more leads for the same budget.

Park Slope SoftWorks developed a methodology for creating, deploying and tracking these large scale experiments. We can help you do that for your campaign.

Services: 

• Campaign analysis
• Segmentation & isolation of strategic groups and keywords
• Testing scenarios recommendations
• Landing page mockups
• Development of landing pages
• Testing & reporting services