Conversion is King!

We at Park Slope SoftWorks recognize that what you are interested most in is not numbers of visits or click-through-rates but Conversions. That is why increasing the number of your site's conversions with the best possible ROI is at the core of our efforts . We use a combination of tools such as Google Website Optimizer (GWO), Google Analytics & our self-developed tools as & custom-made Business intelligence reports designed to slice and dice your performance data so the best optimization recommendation could be reached.

Our in-depth analysis will help you concentrate your resources on those profitable well-converting keywords while preventing you from wasting your budget on low-value keywords. We base our recommendations to you on statistics and real performance data from your campaigns, because we know numbers do not lie. Our suggestions are specific to your campaigns and needs and above all - they work! We have been proving that for the past four years.

Turn visitors to clients

Your website is your main communication vehicle with your prospective audience. The number of people converting on your website is a key measurement to your online marketing success. It is also the best location to test your marketing concepts, promotions, imagery etc. By experimenting with different elements of your website's pages, you can find out what your visitors are reacting to favorably and what content turns them off. This piece of data is probably the most important metric you can use in order to optimize your campaigns and your website.

Help them decide...

One of the most basic mistakes in campaign management is paying for the traffic and then dropping off your prospect on your home page. Most companies home pages are mostly geared for branding and current company events. It is almost a sure fire way to lose your visitors before they convert. Most websites convert only a small sliver of the traffic they generate via PPC & SEO.

Park Slope SoftWorks can help you control & optimize your website's & landing pages user experience, so you can find out what your prospects like and help them decide to use your products and services:

	Google website optimizer consulting & testing - Park Slope SoftWorks is an authorized consultant company for the GWO (Google Website Optimizer product). GWO is a free tool and it helped us make our clients campaigns and websites more efficient and more user centric. Using GWO is an effective way to stretch your marketing $$$ and get more conversions to your business
	A/B & Multivariate testing of landing & website pages - You need to test, test, test and then test some more in order to become more efficient in your online marketing. Park Slope SoftWorks team of designers, information architects and developers can help you choose the right type of test for you at a given time and help you design, implement and analyze the test results.
	Existing landing pages review - Not sure about your existing landing pages? Park Slope SoftWorks implemented hundred of experiments for different types of clients and industries. Park Slope SoftWorks already identified various elements that tend to work on a web page/landing page. We can give your existing pages a fresh look and offer our perspective to different elements in them. Helping you decide what to test and how to optimize.
	Large scale Google Website optimizer testing - Some campaigns are large and highly segmented. They need many landing pages, each tied to a certain ad group or even a certain key term. Park Slope SoftWorks already implemented these types of massive campaigns and provided its clients with valuable data from these tests. Ask us if a massive Google website experiment is right for your campaign...