Retargeting

wikipedia definitaion:

Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting) is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion^[1]

Retargeting companies enable additional point of contact with potential clients who come to your website and do not convert. Park Slope SoftWorks creates and positions display ads in different retargeting networks, and then tracks your potential clients for 30 days after they visited your website without converting. These additional interactions keep your brand's mind share in the potential client's mind and gives you additional opportunities to get a conversion from prospects who already showed interest in your brand, products or services.

Services

• Account creation & campaign management
• Campaign optimization services
• Display ads (banners) creation
• Integration of retargeting capabilities with Email marketing & other online marketing initiatives
• Reporting