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Digital Marketing an Hour a Day Blog

A Call-to-Action Guide

Posted by Orr Klein on Tue, Nov 28, 2017 @ 02:55 PM

a call to action guide

As an inbound marketing company in Brooklyn, we know that online shoppers are savvier and more knowledgeable than ever before. They have ready access millions of products at any time of day and night, and they’re good at finding exactly what they need and want.


That’s why perfect calls to action are so important to your success as an inbound marketer. A dynamic, appealing call to action can turn a browser or searcher into a loyal customer. It can create a sense of urgency and compel visitors to take the action you want them to take.


In this post, we’ll examine the methods successful inbound marketers use to create compelling calls to action. Here is a call-to-action guide to help you!

1 - Use a Free Trial


It’s hard to turn down something that’s free, especially if it’s something you’ve been wanting to try anyway. Free trials work especially well for companies that sell software as services.


The e-commerce website Shopify used the free trial call to action and enjoyed tremendous success. The company increased its revenue 10x within just three years, and they believe that much of their success came from offering a free 14-day trial to visitors. Could you offer a free trial of your products or services? Speaking of free, be sure to try our Free SEO analysis, and check out our awesome call-to-action.

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2 - Offer an Ebook


Should you write an ebook? Many digital marketers have found that offering a free ebook is a great call to action, especially when you’re trying to get people to sign up for your email newsletters. When you offer an ebook for your inbound marketing strategy, you’re offering instant gratification. People probably came to your website looking for information, and they can leave with an entire ebook full of that information.


Make your call-to-action language as simple and positive as possible. Simply putting “Get ebook!” on a button will catch visitor's’ attention and hopefully improve your conversion rates.

3 - Spark Curiosity


Your call to action may be more appealing to visitors if it evokes curiosity. What exactly is curiosity? It’s the desire to know. And you can use that desire to know to propel your potential customers forward and encourage them to take the next step.


Make your visitors curious by telling people what they need to know but not everything they need to know. Keep your answers and explanations short. Design your pages for conversions. Don’t lecture them. And hint at things instead of writing essays about them.


Provide interesting tidbits of information like industry news, insights into the competition, and new products and research. In other words, be seen as someone at the crossroads, a thought leader in your industry.


Be unexpected and develop unusual perspectives. Make them curious to know what your perspective is on a given topic. Stand out from the crowd in happy ways. Then they’ll always want to know what you have to offer.

4 - Identify the Problem, and Offer the Solution


Life is complicated, and sometimes it’s helpful to see your problem narrowed down to a few simple words. With your problem identified, you can quickly get to the problem. This is a tried-and-true formula for successful calls to action.


Here’s an example:


Dirty carpets? Get your carpets professionally cleaned before your family arrives for the holiday. Book your appointment now.


In this example, dirty carpets are the problem. The solution to the problem is getting the carpets cleaned before the holidays, and a way to solve the problem is provided: click on the button that allows you to schedule your appointment. It’s a simple formula, but it works well to convert your visitors into paying customers.


In conclusion, never miss an opportunity to include a tempting call to action on your website. Include them on your landing pages, your promotional banners, your sales copy, and your PPC ad campaigns.


Try offering a free trial as your call to action if possible. Identify your customers’ problems, and offer the solution. Consider using a free ebook as an incentive to get people to sign up for your email newsletter. And always spark curiosity to keep them coming back for more.


For more information about calls to action, get in touch with us at Park Slope Softworks. If you haven’t yet received a free SEO analysis of your website, sign up today!

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Check out this infographic to learn a few more facts about call to actions



Digital Marketing to Millennials

Posted by Ilan Klein on Wed, Nov 15, 2017 @ 02:48 PM

digital marketing for millenials

Millennials are the first generation of digital natives, and they like to spend money. In fact, Millennials shop 25%-40% more than the average consumer, and all told, the generation spends more than $200 billion each year.


Inbound Marketing to Millennials, therefore, should be a priority for every business owner. Not only do Millennials spend a lot of money, but they also have the digital know-how to spread your messaging far and wide.


In this post, we’ll take a look at some key points regarding digital marketing to Millennials. If you feel you can’t spend a lot of time and resources on making changes to your marketing at this time, just choose one of the following tips to start reaching out to this influential generation.

Find Them Where They Are


While Millennials don’t read newspapers while they eat breakfast or settle down with the remote control as often as Baby Boomers do, they reliably show up at their favorite digital places. Studies have shown that Millennials love multitasking. In fact, even while they’re watching television, they’re often simultaneously scrolling through their Instagram feeds or Pinterest accounts. Learn how to use Instagram as a part of your inbound marketing strategy.


Millennials are synced across their devices, and marketers can use this to their advantage. By dividing your efforts across multiple platforms, you can extend your reach to the multiple places Millennials go as they multitask. It will seem as though you’re everywhere at once, and the more often your branding is viewed, the more enticing it will become.

Keep Up with Social Media


Using social media as a part of your inbound marketing strategy is very important. One of the favorite destinations for Millennial multi-taskers is social media. A recent survey showed that 41% of Millennials still use Facebook every day, but several other social media platforms are more popular with this generation. For example, YouTube, Instagram, Snapchat, Pinterest, LinkedIn, and Twitter were all more popular with Millennials.


Posting your digital marketing content on several different social media platforms will help you to reach more people, and you increase the likelihood that posts will go viral. Develop strategies that allow you to cross-promote. For example, you could create video content for your YouTube channel, post that content to your blog, and also publish it to your Facebook, Twitter, and Instagram accounts. This is a great way to extend the reach of your carefully crafted digital marketing content. It’s important to know how to write social media copy and social media mistakes to avoid.


Here’s an interesting statistic: Fully 71% of millennials are more likely to buy from brands they follow on Twitter or like on Facebook. Clearly, social media is influencing Millennials’ buying decisions. Also, today’s word-of-mouth marketing is taking place on social media. Are you getting in on the action?

Encourage User-Generated Content (UGC)


Millennials are savvy when it comes to creating content online. They regularly create content for their personal social media accounts, and they like to use their influence to support their favorite causes and interests.


Companies that encourage customers to publish user-generated content have a distinct advantage over those that don’t. Not all UGC campaigns work out well, but some of them are extremely successful. Giving customers incentives to post pictures of themselves with your products, to create something interesting with your products, or to share videos they create not only gives you a wealth of new material to work with, but it vastly expands your reach throughout your customer's’ digital networks.

Be Mobile Friendly


Nearly 90% of Millennials admit that they are never without their phones. They use their phones to text, surf the web, use their email, talk to friends and co-workers, post to social media, monitor their checking accounts, and much, much more.


If your website is not mobile friendly, you will have a hard time attracting Millennials clients and customers. Do everything you can to make your website and your digital marketing mobile friendly. If you have brick-and-mortar stores, make sure they can easily get directions to you from their phones. If you’re creating a PPC campaign, be sure to look into a call only campaign.


For more information about digital marketing to Millennials, or to discuss any of your inbound marketing needs, get in touch with us at Park Slope Softworks, an inbound marketing company in Brooklyn. Start with obtaining a free SEO analysis of your website to see which steps you should take next. We’re here to help!

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Last-Minute PPC Tips for Black Friday and Cyber Monday

Posted by Orr Klein on Fri, Nov 10, 2017 @ 01:37 PM

Last-Minute PPC Tips for Black Friday and Cyber Monday

They’re coming! Black Friday and Cyber Monday, two of the biggest shopping days of the year, are just around the corner. That means it’s time to make sure your PPC campaigns are primed, optimized, and ready to go. You won’t want to miss out on the opportunity to bring in as many customers as possible on these days. According to Fortune, “Cyber Monday 2016 was the biggest day in the history of U.S. e-commerce.” Customers spent an amazing $3.45 billion online that day, and this year’s sales are expected to be at least as big.

But before you start daydreaming about your company’s Cyber Monday revenue, let’s do a reality check. Have you checked up on your PPC advertising? Check out the some Last-Minute PPC Tips for Black Friday and Cyber Monday.

Use AdWords Ad Customisers


AdWords ad customisers allow you to customize the text of your ad based on a number of criteria. For example, your ad text could be customized based on the content of searches, the device someone is using, the searcher’s location, or even the day of the week or time of day. You can also customize your ads by inserting the time remaining before a certain promotion ends. This infuses your ad with urgency, and urgency has been shown to increase conversions.

Reach Mobile Users


More and more people are shopping from their phones instead of sitting down and using their laptops or desktops, so make sure your PPC ads are optimized for mobile users.

Create several mobile-optimised landing pages that are exclusively devoted to your Black Friday and Cyber Monday deals. You can also add mobile bid modifiers in order to target the top spots on mobile devices. Do you have day parting bid optimizers enabled on your PPC ads? If so, consider removing them during the holiday weekend. People will be shopping at all times of day and night.

Update Your Ad Extensions


Where do you want your ads to be positioned during Black Friday and Cyber Monday? You’ll want them as close to the top as possible, right?

Get as much real estate as you can on Google Search Network by updating your ad extensions. They encourage additional clicks to the site by displaying extra information alongside your ad. Try using callout extensions to highlight your special offers. Looking to bring your site towards the top of Google, be sure to check out our Free SEO analysis.

Optimize for Black Friday and Cyber Monday

Add key phrases to your AdWords ads such as “Cyber Monday,” “Black Friday,” “discount deals,” “Black Friday sales,” “offers,” and “promotions.” People will be using these search terms, and you’ll want to show up in as many searches as possible.

Evaluate Your Budget


Are you prepared for the influx of traffic and competition that inevitably accompany PPC ads on the holiday weekend? Look at your budget now, and prepare for increased costs on Black Friday and Cyber Monday. If your ads are working well and leading to increased traffic on your website, the last thing you want to happen is that you exhaust your budget and have your ads stop just when things are really cooking.

You can maximize your profits by using day parting and bid scheduling during the top converting hours of the day. You can also lower your bids during times of day when you expect traffic to be slower. These measures can help you to optimize your PPC bids over the holiday weekend.

Target Local Keywords if Your Budget is Small


The cost per click for broad Black Friday keywords could be in the $15 range, and that’s quite expensive for many retailers, especially for smaller companies. If you’re feeling priced out of the market, consider using location-based keywords over the holiday weekend.

For example, you could target keywords like “NYC Black Friday Discounts” or “Brooklyn Cyber Monday Sales.” Alternatively, you could add product-based keywords to make them even more specific: “New York baseball gloves Black Friday.” These narrower search terms will lower your costs but still allow you to market to people who are looking for the products you offer.


For more information about PPC advertising, get in touch with us at Park Slope Softworks, an inbound marketing company in Brooklyn.

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Check out this infographic to learn about some of the differences between black friday shoppers and cyber monday shoppers.


How to Begin Facebook Marketing

Posted by Orr Klein on Thu, Nov 02, 2017 @ 12:03 PM


Facebook is one of the world’s largest social networks. As of June 2017, Facebook had an incredible 2 billion monthly active users. And as Facebook continues to add and improve services, people are finding many more ways to use the social network.


For instance, people are buying and selling cars and real estate, inviting friends to local events, and creating special interest groups and pages all in one easy-to-access place: Facebook. Are they also finding your business on Facebook?


If not, it’s time to begin Facebook marketing. If you fail to make your presence known on this social network, you’ll undoubtedly miss precious marketing opportunities. Here’s how to begin Facebook marketing. As an inbound marketing company in Brooklyn, we are here to help you get started with facebook marketing. Check out our other social media guides where we explain how to begin twitter marketing and how to market on Google Plus.

Set Up Your Business Page


Facebook makes it easy for users to set up business pages. You’ll start by selecting a category for your business and then filling in important information such as your website, local address, and other basic information.


For best results, include professional images for your profile picture and background image. You can also include multimedia such as videos and photographs. These additions can go a long way toward making your products and services known and understood by those who visit your page. If you would like to keep your listings consistant, be sure to check out our local power listings and learn why they are important for your business.

Publish Your First Post


Use your first Facebook post to welcome fans and customers to your business page. Your first post will set the tone for your page and help people decide whether or not they want to follow you.


Create content for your post that is upbeat and professional, and share any important information you have to share. For instance, if you’re going to have a grand opening celebration, include information about how people can attend. If you don’t have anything special going on, announce your plans for your new Facebook page. What kinds of content do you plan to publish? What kinds of conversations are you hoping to start?

Invite Friends to “Like” Your Page


Why do you want people to like your page? Once people have officially “liked” a page, that page’s updates will automatically appear in their news feeds. In other words, you will have a free and simple way to funnel your content to people who are interested in your business.


Start by inviting your own friends to “like” your business Facebook page, and encourage them to invite friends in their own networks as well. You can also create promotions that encourage customers to like your Facebook page (example: “Like” our Facebook page and get 30% off your next burger meal). The more networks you tap into, the farther your can spread your marketing messages. Check out this infographic to check out what Facebook users generally like and why they like it.


Explore Available Facebook Apps


Facebook has developed a variety of apps that you can use to improve your business page. For example, you can create polls and surveys, coupons, and add more information to your Info tab. More and more apps are being created all the time, so check back regularly to see what new tools you can use to improve your visitors’ experiences.

Post Regularly


A business Facebook page doesn’t do you much good if you just create a page and then neglect it. Post helpful, engaging content on a regular basis, and then encourage interaction by joining in on conversations with visitors.


It can be helpful to set up a content calendar so you know ahead of time what you want to post and when you want to post it. You can also use social media content scheduling programs like Hootsuite to automatically post your content at the time you want it to be posted.

Buy Facebook Ads


Once your page is established, you can purchase Facebook ads to extend your reach to targeted customers. You can target customers who live in your area, who meet certain demographic criteria, or who have expressed interest in certain topics.


If your marketing budget is limited, allocate a certain amount of money each month to Facebook ads, and then “boost” your highest performing posts from time to time.


To learn more about Facebook marketing, or to talk about any other content marketing topic, reach out to us at Park Slope Softworks, your inbound marketing company in Brooklyn. Make sure you get a Free SEO Analysis today!

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How to Begin Twitter Marketing

Posted by Orr Klein on Thu, Oct 26, 2017 @ 11:40 AM

How to begin twitter marketing

While it’s true that there aren’t as many people on Twitter as there are on Facebook, Twitter can still be an important part of your inbound marketing plan. This is especially true in certain industries that tend to use Twitter more than other social media platforms. Additionally, Twitter makes it easier to engage in conversations with other users before you’re officially connected, and this feature is especially conducive to marketing. There are definitely some social media mistakes to avoid when you begin Twitter marketing, and as an inbound marketing company in Brooklyn, we can teach you how to begin Twitter marketing.


Check Out Your Competition


If you’re new to Twitter, it can be very helpful to follow your competition to learn what they’re doing and how they’re doing it. How often are they posting? What kinds of messages are they tweeting? Which accounts do they follow? And who is following them?


Answering these questions can help you to get your bearings and know how to start. Your research of your competitors will also give you ideas about the kind of content you want to publish and which posts are most eye-catching.

Choose an Appropriate Handle

softworks twitter handle.png

The name you go by on Twitter (your Twitter handle) can have a big impact on your marketing success. Choose a handle that is relevant to your company’s name or your own name if you work independently. Avoid including numbers in your Twitter handle because this looks spammy. And make it as short and as easy-to-remember as possible.

Complete Your Profile


Think of your Twitter profile as your business card on the social media site. You wouldn’t leave your phone number off of your business card, but that’s essentially what companies do when they leave important information off of their Twitter profiles.


Start by writing a short but comprehensive bio for your Twitter account. Make sure you include important keywords such as your location and your most important products and services. You only get 160 characters for your bio, so make every word count. Be sure you also include a link to your website.


Next, choose a profile picture for your Twitter account that invites engagement. You can use your company logo for your profile picture, but some studies show that people are more likely to follow accounts that are accompanied by photos of actual people. You can always change your profile picture later if you find that your initial decision isn’t working well for you.


Finally, choose a custom background design that represents your brand. Your custom background is another opportunity to market your business. Use a high-quality image, and make sure it’s sized appropriately for Twitter backgrounds.

Start Publishing Great Tweets


Before you go out looking for followers, publish several well-constructed tweets. The quality of your tweets will help people decide whether or not they want to follow you. If you’re new to Twitter, one of the first things you’ll realize is that the ability to be concise is a key asset on this platform. You’ll have to learn to say what you want to say in as few characters as possible.

Include images, infographics, and videos with as many of your tweets as possible. These additions not only help you to say more with your limited available characters, but they also help your tweets to stand out from the crowd. Learn how to write social media copy here

Find Targeted Followers


With your profile completed and a few great tweets under your belt, you’re ready to tackle the task you came for: finding targeted followers. The point of using Twitter for marketing is to reach more potential customers. So how do you find them and get them to follow you?


Start including your Twitter handle on your website, blog posts, email signature, business cards, and other marketing materials. If you already have a Facebook page, encourage your friends to follow your new Twitter account.


Next, start following accounts on Twitter that seem to have a follow-back policy. These are usually easy to spot because they have about a 1:1 ratio of followers and following accounts. There are also tools you can use to help you find Twitter leaders to follow.

Automate What You Can


Most of us don’t have time to tweet every day, and that’s why it’s helpful to automate as much as you can. Use a program like Hootsuite to schedule tweets out in advance, so they’ll post while you’re busy taking care of other tasks. When you schedule tweets ahead of time, it’s easier to coordinate your tweets with events, sales, and other promotions.

Check In Regularly


Even if your automating posts, however, it’s still a good idea to check in at least a couple of times per week. Reply to some posts, retweet others, and respond to any replies or direct messages you’ve received.


Remember that Twitter is a great way to engage with customers and industry contacts, so go ahead and engage!


For more information about marketing with Twitter, or to discuss any other content marketing topic, contact us at Park Slope Softworks, your Brooklyn inbound marketing company. Get a Free SEO analysis of your website today!

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Check out this infographic that shows the power of Twitter



SEO for Beginners

Posted by Orr Klein on Thu, Oct 19, 2017 @ 02:05 PM

inbound marketing company in Brooklyn, SEO for beginners

SEO for beginners: Every business needs a website. This is because search engines are the method by which consumers find products and services. If they can’t find you online, chances are that they won’t be able to find you at all.

That’s why it’s so important to have an understanding of SEO and how it can help you to increase traffic to your website and blog. We’ve put together a beginner’s guide to SEO to help you achieve your inbound marketing goals. Be sure to check out some SEO mistakes to avoid and how to know your SEO issues. Don't forget ot check out a useful infographic at the end of the post! 

1 - Create Useful Content


The most important thing you can do for your digital marketing is to create useful content that solves people’s problems. If you can manage to do this, people will share your content with their social media networks, and your site will rank higher in Google.

It sounds easy, but creating useful content requires thought and planning. You need to think about the problems that can be solved with your products and services, and you need to present these solutions in an appealing, attractive way.

As you think about the kinds of useful content you can create, don’t limit yourself to text. Do all you can to start expanding your content into the following areas:

  • Video - (you can film tutorials or interviews to include with social media and blog posts)
  • Images - (take original photos of your products and services and the people who use them, and create infographics and charts to illustrate your points)
  • Podcasts - (tell your users about industry news or new developments that can help them in their daily lives)
  • Downloads - (offer guides or white papers in exchange for email addresses for your list, or create original tools and plugins)

2 - Build Relevant Backlinks


Backlinks are links from other websites (or even your own) that send traffic to your own pages. Google pays attention to these links and ranks websites higher if lots of other websites link to them. It’s one way they measure the value of a site.

Therefore, you can increase your ranking by getting other sites to link to yours. But how do you go about doing this?

First off, resist the temptation to buy backlinks. Google is on to this scheme, and not only do these websites get shut down periodically, but they also make you look spammy and spammy isn’t a good look for a professional business.

Instead, offer to guest blog for respectable blogs and websites in your industry or city, and continue to write quality content that other people will link to as source material. Also, include links to pages within your own website. For example, if you write a blog post about an upcoming product release, include links to blog posts on your own blog that contain related information. Also, include a link to your contact page at the end of every blog post. Be sure to look into four link building strategies for boosting your SEO.

3 - Build Social Media Accounts at the Same Time


Google may now be looking to social media for signals that a particular page or website has authority, so post your web content to your social media accounts as you publish it.

Don’t forget to add separate value to your social media profiles, though. If you offer some content on social media that doesn’t appear on your website, you’ll have provided a separate resource for potential customers to tap into.

4 - Use SEO Plugins


There are all kinds of tools out there to help you improve your SEO. For instance, you can install WordPress plugins that can help you craft SEO titles and descriptions and automatically generate sitemaps to submit to Google. These sound like tiny details not worthy of your time, but you’d be surprised at how helpful these plugins can be. When it comes to SEO, details matter.

5 - Get a Free SEO Analysis


The best place to start is by analyzing what you already have. Your current website might just need a few tweaks here and there to start its ascent up the Google rankings. On the other hand, it might need some major organizational shifts. It’s hard to know without a professional analysis.

Fortunately, we at Park Slope Softworks offer a free SEO analysis. Our analysis will help you to know what your site’s weak points are and what changes will help you to beat out your competition.For your own free SEO analysis of your website, get in touch with us Park Slope Softworks. We’re your go-to inbound marketing company in Brooklyn.

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SEO Mistakes to Avoid

Posted by Orr Klein on Thu, Oct 05, 2017 @ 08:46 AM

SEO mistakes to avoid

Because search engine developers are constantly changing their methodologies, SEO is always evolving. It can be difficult to keep up with the best strategies for attracting traffic and improving conversion rates. Even so, optimizing your web content should be one of the highest priorities for a company seeking to use a content marketing strategy.

In this post, we’ll examine several SEO mistakes to avoid. Some of these mistakes are extremely common but can have a large impact on your success. If you would like to start your SEO evaluation, check out our free SEO analysis service.

Forgetting Title Tags and Meta Descriptions


This seems like a minor technical detail, but it can have a big impact on your SEO. Title tags and meta descriptions are important SEO elements, so don’t neglect them. Search engines scan title tags and meta descriptions when they crawl your website, so if you write them well, they can improve your website’s performance. Learn how to write the perfect meta description.

Title tags are also important for sharing on social media. If someone tweets the content of one of your blog posts, the title tag is often the content that accompanies the link. Therefore, you want to write compelling, descriptive title tags that include important information like your company’s name. Title tags are also important for bookmarks. When someone bookmarks your website, your title tag is the content they’ll see in their bookmark list.

Choosing Ineffective Keywords


You’re very close to your products and services, and you probably view them the way a business owner does. But how do your customers view and describe them? They’re not as close to your products and services, and they don’t understand the specifics like you do.

Choose the kinds of keywords that your customers would search for. Do some careful research before you commit to keywords. You can use tools like Google Trends, Moz Keyword Explorer, and SEMrush to zero in on the keyword trends that customers are mostly likely to use when searching for what you have to offer. Look into our guide on finding the right keywords for your SEO campaigns.

Forgetting about Local Searches


If your business focuses on customers in a certain location, don’t forget to use local searches. You can use region-specific keywords in your blog posts and web content, but you can also use them in your page titles and meta descriptions. List yourself on Yelp, FourSquare, Google Places, and Merchant Circle, as well as any other local sites that could send you traffic.

Businesses that greatly benefit from local searches include restaurants, construction companies, schools and daycares, dry cleaners, and other businesses that people rely on locally. Test different keywords to find out how people are searching for your locality. Do they get as specific as a neighborhood? Do they refer to a section of the city? Keyword research will help you to answer these questions.

Focusing on Link Quantity Instead of Link Quality


A single link from a popular website might increase your ranking considerably, so do what you can to get links that are relevant to your website and industry. Trying to get links from low quality directories is probably a waste of time, however. These sites are not reliable, and the search engines are skeptical of them. If you’re unsure about the strength of a particular domain, use a tool like SEOquake to verify. Check out four-link building strategies for boosting your SEO.

Neglecting Content Quality


It’s all too easy to start neglecting your content quality when you start to focus on your SEO. You don’t have to sacrifice one to the other, however, and in fact, good content is both faithful to its keywords and high in readability.

Resist the temptation to use software that “spins” someone else’s content into your own shape. It’s well worth the investment to create your own, one-of-a-kind copy that sells specifically what you offer to your target audience.

For more information about SEO, or to get a free SEO analysis of your own website, get in touch with us at Park Slope Softworks, an inbound marketing company in Brooklyn. We look forward to helping you achieve your goals. Be sure to check out this useful infographic for local SEO mistakes to avoid

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Social Media Mistakes to Avoid

Posted by Orr Klein on Tue, Sep 26, 2017 @ 03:46 PM

social media mistakes to avoid

There’s no question that social media can be an effective and inexpensive marketing tool. When social syndication is used in conjunction with a high-quality inbound marketing strategy, your social media can increase your brand presence and even help you with customer service.That said, social media mistakes can be costly. You can work for years to build your reputation and then spoil all that work with one ill-timed, embarrassing tweet. That’s why it’s important to create a social media marketing strategy that keeps you on track and helps you to avoid costly mistakes. Let’s take a close look at social media mistakes to avoid. Be sure to learn about some of the common social media mistakes here.

1 - Failing to Create a Strategy


Because it’s so easy to set up social media accounts and start posting, lots of businesses skip over the important work of creating a solid social media marketing strategy. Without a strategy, you might start out strong but quickly lose steam. How can you avoid this mistake?

First of all, create goals that are predefined and measurable. For instance, you might want to set a goal of attracting a certain number of followers or increasing the traffic flow from your social media accounts to your website.

Next, define your target audience, and use tactics that work well with that particular audience. This could include starting social media accounts on the most commonly used platforms for your audience. If you need help learn about social media as a part of your inbound marketing strategy.Finally, set aside time and resources on a regular basis to write content and schedule posts for your social media accounts. You may need to hire out some of this work or delegate some of this work to your existing employees. Check out our guide on how to write social media copy.

2 - Mishandling Negative Feedback


The social media environment can be a hostile place these days, so it’s wise to think ahead about how you’ll handle negative feedback.

When it comes to criticism, don’t get defensive. Criticism can actually be helpful in many ways. Maybe there are some areas in which your business can improve. Humbly accepting the criticism and thanking critics for their “feedback” can go a long way.

You’ll also need to determine when someone is really upset and when they’re just trying to troll you. Don’t ignore negative comments, and never delete them. Ask the customer to call or email you, and maintain a professional and helpful tone.

3 - Being Too “Corporate


”It’s much more pleasant to interact with a fellow human than it is to communicate with a corporation, so give your social media accounts a human touch. The jury is still out about using business logos for profile pictures. Some studies show that people like to interact more with accounts that have pictures of people as the profile pictures. Some people think it’s important to use your logo in order to increase brand recognition. Try both ways and see what works well for your business. Learn how to increase your business exposure through social media.

Also, do your best to avoid using “stock” corporate responses to queries or comments. You can do this by personally addressing the commenter and being specific in your responses.

4 - Being Too Spammy


Yes, you’re setting up social media accounts to improve your inbound marketing, but if you only post sales promotions and links to your content, your accounts will seem spammy.

You can avoid the appearance of spam by engaging in conversation, adding some industry news and insights to your posts, and building your followers. You can encourage people to follow your accounts by holding contests and continually posting quality content.

5 - Neglecting Analytics



Look at these analytics! Without actionable insights, there isn’t much point in using social media for marketing. Fortunately, most social media networks make it easy for you to track your success with analytics.

Keep track of how fans react to your posts. Which posts generate the most engagement? Which ones seem unpopular? Which posts send people to your website? Which social media networks reach your target audience most effectively?

By avoiding these social media mistakes, you can build your business and continue to expand your brand’s online presence. To learn more about social media marketing--or to get your own free SEO analysis--reach out to us at Park Slope Softworks, your inbound marketing company in Brooklyn. Check out our free SEO analysis service!

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How to Write High Ranking Blogs

Posted by Orr Klein on Tue, Sep 19, 2017 @ 12:40 PM

how to write high ranking blogs

Every single second, Google’s search engine manages over 40,000 search queries. It sifts through pages and comes up with a list of results for each of those queries, and the site that lands at the top of each list gets 33% of the search traffic. Think about that. If your website shows up in the #1 position, you’ll get a third of the traffic to your site. What could results like that do for your business?The most effective way to rise in the Google rankings is to regularly publish well-written, keyword-rich content that attracts the right kind of traffic. You want to attract people who are looking specifically for what you offer. Learn how to write high ranking blogs. 

That way, you’ll convert more of your traffic. But might be wondering how to bring attention to your blog post? In this post, we’ll give you several tips on how to improve your Google ranking with your blog posts. Be sure to look up how to come up with blog post ideas.

1 - Choose the Right Keywords


The popularity of keywords fluctuates depending on current pop culture trends, market variability, and consumer demand. That’s why it’s important to regularly re-evaluate your keywords.

Google Trends is helpful for finding out which keywords are trending, and tools like SEMRush will allow you to see what keywords your competitors are using. If you haven’t been using long-tail keywords (three- or four-word phrases that are very specific to your products and services), experiment with them to find out if they’re a good fit for you. Some businesses are finding that their traffic increases significantly when they use long-tail keywords.

2 - Make Your Blog Posts Relevant


Yes, you want to use your blog posts to improve your SEO and boost your site to the top of the search results, but they also need to be helpful and relevant to your target audience.Have a brainstorming session about your target audience, and think about their challenges, problems, interests, motivations, and concerns. If you can write blog posts that answer their questions and help them to find solutions to their problems, they’ll trust you and return to your website next time they need help. Take into account the time of year as well. Look into the 8 reasons to write seasonal blog posts.

Learn to naturally integrate your keywords throughout your posts. Keywords shouldn’t stand out. They should occur naturally within your content. If they feel too forced, people will sense that you’re more interested in including keywords then you are in producing helpful content. Remember that you can have the best of both worlds: helpful, useful content as well as keyword-rich, SEO content.

3 - Make Your Blog Posts Long but Scannable


Longer posts are currently ranking higher than shorter posts. Perhaps this is because there are simply more words available for the search engines to crawl. Not everyone likes to read 1000-word posts on your topic, however. So what do you do?

Write long blog posts, but make them easy to scan. With today’s ever-shortening attention spans, not many people make it all the way through a blog post. The following are some tips for making your posts scannable:

  • Keep paragraphs short.
  • Include plenty of white space.
  • Separate topics with subtitles.
  • Include images and charts.
  • Take advantage of bulleted lists.

These strategies make your text look less intimidating and help scanners to find what they’re looking for quickly. Look into 5 reasons for using numbered lists in your blog.

4 - Use Internal Links


Linking to other pages and blog posts within your website helps search engines to more effectively crawl your site and create an accurate sitemap. It also keeps people on your website longer and increases your chances for conversion. Resist the urge to overdo internal linking. Aim for 2 to 3 internal links per blog post, and make sure the tie-ins are natural.

Tackle one of these tips at a time, and watch your rankings rise. For more help with your content marketing, reach out to us at Park Slope Softworks. We’re your inbound marketing company in Brooklyn, and we’re here to help you. Look into getting a Free SEO analysis as well!

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Check out this infogragpihc of 21 bullet point check list to boost your blog posts in search! 



10 Different Ways to Start Content Creation

Posted by Orr Klein on Wed, Sep 06, 2017 @ 04:13 PM

10 Different Ways to Start Content Creation


Out of ideas?

Content creators’ need for a constant flow of ideas can be draining, to say the least. In order to continually drive traffic to your blog and website, you have to come up with relevant, quality topics for your blog, social media, and other online content.

But what do you do when you’re simply out of ideas? The following are 10 different ways to start content creation when you’re stuck from a marketing agency.

1 - Scan the Industry News


A successful blog includes a mix of evergreen content and up-to-date trends and news. Fortunately, each new day brings news about the economy, new products, trends, innovations, and more.

Use Google News or another news service to personalize your news with keywords that are important to your industry and, more specifically, to your blog. Then, when you’re looking for blog topics, scan your personalized news and find something worthy of mentioning to your readers. Not only will you stay on the cutting `edge of your industry, but you’ll become known as a source to look to for the latest and greatest.

2- Get to Know the Conversations on Social Media


What are people talking about on social media? These conversations are great fodder for blog posts and social media content. Look for fresh ideas on Twitter’s local and worldwide trend lists, Reddit’s homepage trending keywords, and keyword searches on Google+ and LinkedIn.

3 - Read Competitors’ Blogs


What kinds of posts have been popular on your competitors’ blog? Take a popular topic and give it a new angle or a personal touch of your own. You can find out which posts have been the most popular on social media by using the “Best by Shares” tab. Find out which keywords were most prevalent in these posts, and try them out on your own blog.

4 - Use Google Keywords Planner


If you haven’t yet explored Google Keywords Planner, you’ve got to give it a try. It’s a free service for users of AdWords, and you can use it to search for keywords commonly used in your industry. In most cases, your keyword searches will yield hundreds of phrases that are commonly searched along with your keywords. Ideas galore! It can also help your SEO to update your targeted keyword list. Check out our Free SEO analysis to get started!

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5 - Explore Questions on Quora


Question-and-answer sites like Quora and Yahoo Answers can be gold mines for content ideas. These sites cover a variety of topics, and you can find out what kinds of questions people have about your industry or products and services.

6 - Listen to Your Customers


As you interact with your customers, certain topics will come up over and over again. If you turn these topics over in your mind, you’ll be able to create blog posts using these ideas. Chances are good that if your customers are asking certain questions, other people in your target audience are having the same questions and will be interested in your answers.

7 - Take Notes at Conferences


When you attend conferences or trade shows, take notes on the speakers or interactions you have with conference attendees. You may have a different take on a topic than the speaker does, and your thoughts on the topic can be turned into an interesting blog post. You can also make connections with people at conferences and make arrangements for guest blog posts or collaborations.

8 - Read the Comments on Your Blog


The comments section of your blog can be a great place to get ideas for future posts. Interesting conversations can help you to see something from a different point of view. Also, some people share personal experiences or stories that could become great case studies for future blog posts.

9 - Participate in Webinars


Information from webinars is generally tightly focused and can offer lots of fodder for content creation. Best of all, you can listen to webinars again and again for future ideas. Keep a file of your favorite webinars for the days when you can’t think of anything to write.

10 - Listen to Podcasts


Podcasts are another great source of material for content creation. You can listen to podcasts while you’re walking, driving, or doing the dishes, and your mind can ruminate on the material and generate interesting ideas for tomorrow’s blog posts.

For more information on content creation--or to get started with a content marketing campaign of your own--get in touch with us at Park Slope Softworks, your inbound marketing company in Brooklyn.

Check out this infographic that shows how you can create content for a client