Word-of-mouth marketing has always been important for service businesses like moving companies, and today’s technologies give you an opportunity to amplify these neighborly recommendations.
Friends and neighbors often give each other recommendations on social media, and there are ways you can encourage these recommendations and attract new customers. In this blog post, we’ll look at 4 specific ways moving companies can leverage social media.
1 - Maximize Your Social Media Profile Bios
Don’t take any shortcuts with your social media marketing. When you neglect your social media profile bios, it’s like having free access to a highway billboard and not putting an advertisement on it.
Facebook offers an “About” section, which you can fill out with your company name, date of founding, phone number, email, and link to your website. Don’t forget to upload your logo as well. Include information about the services you offer and the areas you serve. These keywords will help your moving company to show up higher in search results. Facebook also has a “Story” section, which allows you to go in-depth about your company’s history and mission. Again, use keywords in this section that will help you to reach your target audience.
Complete your profiles for every social media site where your business has a presence. Think of these profiles as your business cards. You would definitely spell check your business card proofs before sending them off to the printer. Be just as careful with your social media profiles.
2 - Consistently Post to Social Media
If you don’t have time to post to four or five different social media accounts on a regular basis, scale back to maintaining just one or two. If you have a social media account that you ignore, people will make negative assumptions about your company, just as they would if you had a website that was sorely out of doubt or non-functional.
How often should you post to social media? Most studies agree that posting to Facebook once per day is optimal. If you post more than twice a day, people may get annoyed and unfollow you. If you post less than three times per week, your engagement will suffer and you will get lost in the crowd.
But how do you consistently post to social media when you have a business to run? Who has time for that? Fortunately, there are some great social media management tools that allow you to schedule batches of posts in advance. You can then sit back and take care of your other tasks while your posts automatically show up on social media at the predetermined time.
3 - Use Video to Get Your Audience’s Attention
Are you trying to attract more customers and improve your branding? During the past couple of years, videos have been the most reliable types of social media posts for getting attention. In fact, Facebook’s current algorithm pushes videos up to the top of your audience’s newsfeeds.
Do videos have to be expensive and time-consuming to produce? They certainly can be if you hire a production company. But you can also produce short videos with your phone that get just as much attention, help customers to understand who you are as a company, and put a human touch on the rest of your marketing.
For example, you could do short, funny interviews of some of your employees, get video testimonials from your favorite customers, or show “A Day in the Life” of your moving company.
4 - Use Paid Advertising for Promotions
If you’re going to be running a promotion or you’re in need of more customers, you might want to consider using paid social media advertising at critical times. If you’re producing quality content on a regular basis, you probably don’t need to constantly be paying for advertising, but a boost here and there can make a big difference.
Make the most of your social media advertising budget by making sure your campaigns will reach and engage large audiences, drive traffic to your website, and ultimately result in conversions. Moving companies often find that Facebook, Instagram, and Pinterest are most effective in reaching their target audiences.
For more information about using digital marketing to gain more customers for your moving company, get in touch with us at Park Slope Softworks. We can help you to reach your goals.