Inbound Marketing in Brooklyn,or any other location for that matter, takes a lot of time and strategy. There are many different ways you can bring people into your business. Moving companies are one of those businesses that need inbound marketing, as they don’t work without a consistent growth in clientele. Most people don’t move very often, so moving companies work hard to get more clients. Here are some inbound marketing stratagies for moving companies, from your local inbound marketing company in Brooklyn.
This is an important aspect of getting people to sign up with your respective moving company. The competition for moving and storage leads is fierce in NYC. Moving companies are always trying to undercut each other and you have to set yourself apart from the competition. Offer a promotion where your prospects can get a decent discount on their upcoming move, or offer free packing materials. Internet leads are very price concious, Many times they will go with the company that provides teh best pricing and has decent online reviews. Offering price based promotions will help you get their attention.
Pay-Per-Click advertising is extremely important to moving companies, especially those that are just starting out, or don’t have a huge client base. Since you’re not going to be at the top of Google right away, you should invest in Pay Per Click ads. The first thing someone does when looking for a moving company is a Google search. With PPC ads, you can pay to be the first option they see. If this is done effectively, you will surely see more people reach out to your business, and ultimately hire you for your services.
As a marketing agency, we know that content marketing can help boost your SEO and provide resources to your potential clients. By promoting specific keywords, you can boost your SEO through blog posts. Start a moving blog! Here is a moving blog we have worked on and can attest to seeing an increase in your SEO. There are a variety of topics you can write about. Often times, people will just have a simple moving question, and refer to a blog from a moving company to find the answer. This brings you one step closer to getting another potential customer. Moving is a stressful project to deal with and most people are not sure where to start. By providing high quality content that will inform potential clients of the best practivces for moving and storage, you can position yourself and your company as a trusted resource for "everything moving and storage" and become a go-to resource for potential clients. This strategy will attarct users and potential clients to your blog, website, landing pages etc. It will provide a solid prospect stream to your sales office.
We’re in the new age of social media. Every company who wants to increase your their online presence uses it. Facebook, Twitter, Linkedin, Google Plus, Youtube, Instagram, Snapchat and more social platforms such as Yelp and Angie's list. All these platforms encourge engagements with your audience. People will be more willing to share your profiles or posts to their friends, and you can start to build a network of people that could potentially use your moving service. If you can't maintain the activity on all of these platforms, than hire someone who can do it for you. Many marketing agencies can start and maintain your social media accounts and encourage engagement with your aidience.
Landing pages are one of the most important aspects of inbound marketing. Once the potential client clicks on your PPC ad or a link from your social media, they’ll be taken to a landing page. This page has to sell your service! Make it as appealing and as easy to useas possible, so people are more willing to reach out and start a conversation or simply hire you.
Inbound marketing is extremely important for moving companies, and is essential to bringing in new customers and having your company succeed. To learn more about inbound marketing, check out our blogs for inbound marketing strategies. To request a free consultation with Park Slope Softworks, contact us here!