PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for how to succeed in PPC advertising.
Not checking your campaign
Many people are under the impression that once you create your PPC campaign there is nothing left to do. When you launch your PPC campaign, you should be checking on it for at least a half hour every day. Make sure you adjust bids, push more successful ads with higher bids, playing around with your keywords and negative keywords by constantly updating them. It’s important to give you campaign some time. You may realize that certain times of the day people are searching for what you are selling and can increase your bids during that specific time of the day or night. So pay attention! You won’t regret it.
Not creating a negative keywords list
Creating a negative keywords list is arguably just as important as creating your regular keywords list. By developing an extensive negative keywords list, you’ll be able to have a more specific audience, one that would be more likely to purchase your product or service. It’s also important to see the search terms people use to click on your ad. If there is anything out of the ordinary, or if there is a search term you don’t want associating with your campaign, just add it to the negative keywords list. You’ll save money and you’ll be able to get a more specific audience.
Accelerated delivery is one of the easiest ways to lose your daily budget without even trying. By using accelerated delivery, you risk spending all of your daily budget, before people who might want your product or service actually see it. It’s not worth it to be at the top for a short period of time. Instead, you want to use standard delivery and be at number 2 or 3 for most of the time. By using standard delivery, there is a good chance you’ll be able to reach most people with this option.
Not tracking conversions
Tracking conversions are one of the most important aspects of PPC, as you can see exactly what ad or keywords bring you conversions. Spend the time to set up conversion tracking. Trust us, you won’t regret it, and it’ll make the overall campaign that much easier to understand, as you’ll know how to take action once you realize what gives you conversions.
Having broad matches
AHHH Broad Matches!! It’s one of the easiest ways to have people not click on your ads. Even if it is the default type of keyword, you should avoid putting a high bid on them as they have a low click through rate. Instead of wasting money with broad match keywords, you should use phrase match keywords, or exact keywords, as they are one of the most effective types of keywords.
To learn more about PPC check out our page all about PPC advertising and what Park Slope Softworks, your Brooklyn Marketing Company, can do for you when building a PPC campaign. Contact us today to Request a Free Quote!