There’s a good reason SEO gets so much attention: according to a 2015 report from Ascend2, 72% of marketers around the globe reported that SEO was their most effective inbound marketing strategy. If your business could use a marketing boost, focusing on SEO is your best bet. In today’s highly digital and mobile landscape, SEO is no longer just nice to have; it’s essential for your company’s growth and well-being. The following are 5 reasons SEO can help your business. Be sure to look into the 8 most important SEO resources from an inbound marketing company in Brooklyn.
SEO Increases Your Visibility
More and more, people are inhabiting a digital world. Teenagers now spend up to nine hours a day on social media platforms. If your products and services aren’t showing up in the digital world, many people will never know of their existence.
Search engine optimization helps your website to show up higher in search results, leading to higher traffic on your page. More traffic leads to more business. Visibility is key, and SEO helps you acquire visibility.
SEO Generates Leads
When you create quality, keyword-dense content, you move up in the search results for your targeted keywords. Aim for being listed in the top three organic slots for your keyword. When you reach this goal, your business will receive leads seven days a week. It’s like receiving passive income because you’re not constantly required to feed the lead funnel. Check out our guide on finding the right keywords for your SEO from a marketing agency.
SEO Offers a High Return on Investment
Marketing can be a huge expense for businesses, so it’s important to calculate your ROI for any given marketing campaign. A study by Mechanica and Fast Company found that 70% of businesses found that SEO was worth the investment.
Because web content remains live, older blog content and social media posts can continue to do their work long after they’re initially posted. Unlike print ads, which are quickly thrown away or destroyed, web content sticks around, funnelling traffic to your website as long as people continue to search for the content’s keywords. Look into why you should hire a professional to work on your SEO, and how to hire an SEO.
SEO Increases Traffic
Social media definitely plays a role in a successful inbound marketing campaign, but SEO beats out social media by 300% when it comes to generating traffic. SEO really is the engine that drives successful inbound marketing. It may not be as flashy as some of its competitors, but it gets the job done, and it continues to work long after it’s posted.
SEO Promotes Social and Link Building
The higher your website appears in the rankings, the more likely it is that people will post and share your content on social media platforms, chat forums, and other websites. This increased visibility will help you to reach more potential customers, and it will continue to reinforce your high search engine ranking. Inbound and outbound links both contribute to your score. Check out four link building strategies for boosting your SEO.
How is the SEO on your business website performing? If you’re not sure, you can take advantage of our free SEO analysis. You’ll receive a letter grade for your SEO, website performance, user interface, mobile interface, website security, and even for your social media. With this information, you’ll know if you need to improve your keyword consistency and backlinks, and you’ll also receive a comprehensive list of recommendations that will help you to achieve your inbound marketing goals. Questions? Give us a call at Park Slope Softworks. We’d love to help you reach your goals.