Digital Marketing an Hour a Day Blog

Ilan Klein

Recent Posts

How to Create an Effective Social Media Marketing Strategy

Posted by Ilan Klein on Thu, Jan 04, 2018 @ 11:28 AM


Most people don’t pick up the phone when telemarketers call anymore. And they don’t read the brochures that show up in their mailboxes. They don’t even read the ads in the newspaper (because they no longer subscribe to the newspaper).

Read More

Digital Marketing to Millennials

Posted by Ilan Klein on Wed, Nov 15, 2017 @ 02:48 PM

Millennials are the first generation of digital natives, and they like to spend money. In fact, Millennials shop 25%-40% more than the average consumer, and all told, the generation spends more than $200 billion each year.

Read More

Four link-Building Strategies for Boosting Your SEO

Posted by Ilan Klein on Thu, Jun 02, 2016 @ 08:21 AM

What is link-building? And how can it help with your website's SEO performance?

Ever since the late 1990s, search engines have used links to calculate a web page popularity and importance. Of course, links aren't the only measure of a website's performance, but they are definitely worthy of your attention because they do have an influence on your search engine optimization performance.

Read More

Tags: SEO, Marketing strategy, Blogging, Search engine optimization, Campaigns, content

5 Tools to Discover Customer Needs

Posted by Ilan Klein on Tue, May 31, 2016 @ 12:36 PM

Discovering your customers' needs and making sure that your website fills those needs are key to your company's success. Does your current website have what it takes? Can it help customers to define their needs, realize that you're the one who can meet the need, and then lead them through your sales funnel?

Read More

Tags: social media, Business intelligence, Social intelligence, web analytics

What is the Difference Between Content and Content Marketing?

Posted by Ilan Klein on Wed, May 18, 2016 @ 06:39 PM

We throw around the terms "content" and "content marketing" so often these days that they sometimes get used interchangeably. They're very different, however, and when you understand the difference, you might just approach your content marketing differently.

Read More

Tags: content marketing, Marketing strategy, content, inbound strategy

Finding the right Keywords for your SEO, Pay Per Click and inbound Campaigns

Posted by Ilan Klein on Tue, May 10, 2016 @ 04:15 PM

When searchers set out to find a product or service that you offer, will they end up at your site? That is a key question that any marketer needs to ask when designing a digital marketing strategy. If you need help developing a digital marketing strategy, hire a marketing agency!

Read More

Tags: Adwords, SEO, Search engine rankings

How to incorporate Youtube in your Digital Marketing strategy

Posted by Ilan Klein on Tue, May 03, 2016 @ 09:36 AM

YouTube has been around for over a decade now, and its reach is staggering.

  • YouTube has over 1 billion users
  • Over 300 hours of YouTube video are uploaded every minute
  • Half of YouTube views are on mobile devices
  • More than 1 million marketers use Google ad platforms (most of these are small businesses)

Video marketing is hot. Are you taking advantage of YouTube's amazing opportunities to reach new prospects and show prospects what you have to offer? Let's take a look at how you can incorporate YouTube in your digital marketing strategy.

Read More

Tags: Inbound marketing, Digital marketing, visual trends in digital marketing, Video Marketing, Youtube Marketing, Social Marketing

How to improve conversion rates with Geo-Targeting

Posted by Ilan Klein on Thu, Apr 21, 2016 @ 09:53 AM


Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.

Read More

Tags: online marketing, PPC, Adwords, Marketing strategy, conversion rate optimization, Targeting

The Secret Sauce for a Killer FAQ Page for website search optimization

Posted by Ilan Klein on Fri, Apr 15, 2016 @ 02:58 PM

A killer FAQ page can do more than just answer questions. It can help you to solidify your brand, give you another opportunity for connecting with prospects, increase your SEO with a Free SEO analysis, and keep your customers focused. Think of your FAQ page as another digital marketing and website optimization tool. When you use the following ingredients to build your FAQ page, you'll have another opportunity to create high quality content that can turn website visitors into customers.

Many companies use their FAQ pages as succesful inbound marketing and website search optimization agents. Many professional search engine optimization firms use these pages to reach new prospects for their clients. Here are some tips from an inbound marketing company in Brooklyn.


Read More

Tags: lead generation, content marketing, SEO, Search engine optimization

How to Become a Successful Copywriter in 2016 (Infographic)

Posted by Ilan Klein on Thu, Apr 14, 2016 @ 06:58 PM


We all know that content is King. Good content delivers interested readers to your website or ecommerce application and helps you convert them into buyers. We all use and need content... Matt Banner, our friend and the owner of prepared this cool infographic with some instructions and advice on how to start a career of professional blogging and content creation. Some visual storytelling for you guys from an inbound marketing company in Brooklyn.  Learn the answer to the question: What is inbound marketing?

Read More

Tags: content marketing, Blogging, Social Media Visibility