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Digital Marketing an Hour a Day Blog

Ilan Klein

Recent Posts

10 best Practices for Improving landing pages Conversion Rates

Posted by Ilan Klein on Tue, Mar 29, 2016 @ 02:04 PM

 

 

You have 3 seconds to grab the attention of visitors to your website. That's it. Three seconds. Can you do it?

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Tags: lead generation, landing page optimization, conversion rate optimization

8 most important SEO Resources

Posted by Ilan Klein on Thu, Mar 24, 2016 @ 11:38 AM

Even if you're well-versed in search engine optimization, it's still important to keep up with the latest and greatest SEO technologies, and if you're just starting out in SEO, well, there's hope for you, too.

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Tags: SEO, Search engine optimization, web analytics

10 tips on how to use Web Analytics for Better Digital Marketing

Posted by Ilan Klein on Fri, Mar 11, 2016 @ 08:24 AM

Download Free Landing page Optimization Guide

Web analytics make it possible for digital marketers to evaluate what's working and what's not. Visitors to your website may seem like anonymous ghosts at times, but when you use Google Analytics, you can know when they visit, what they visit, how long they stay, and much more. This information is gold. If you're not currently using analytics, you're missing out on opportunities to attract more traffic and improve your conversion rates. That's why we've put together a list of 10 tips on how to use web analytics for better innound marketing, from an inbound marketing company in Brooklyn. 

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Tags: A/B testing, Digital marketing, web analytics

How your business can benefit from using Snapchat

Posted by Ilan Klein on Wed, Mar 02, 2016 @ 12:37 PM

Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies that have a solid social media presence, the wealth of data and the varying platforms can be hard to sort through and prioritize. But there’s one thing you shouldn’t skip out on: Snapchat.

Snapchat is a relatively new arrival to social media; it began in 2011 as a way to post up to 10-second videos that then disappeared. Today, it has hundreds of millions of users and sees thousands of videos posted every second. They can also be saved, and are remarkably easy to create. For businesses, Snapchat equals an inexpensive, creative medium that uses urgency as a way to create appeal. It offers a way for businesses to share information that feels behind the scenes or fresh.
If you’re unfamiliar with Snapchat or wondering how you can get started and leverage this social media platform in a productive way for your company, use this infographic for helpful tips and ideas from an inbound marketing company in Brooklyn.  Be sure to learn the answer to what is inbound marketing?

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Tags: social media, Marketing strategy, Social Media Visibility, Exposure, social promotions

Visual Trends in Digital Marketing

Posted by Ilan Klein on Tue, Feb 23, 2016 @ 05:31 PM

 

Digital marketing is constantly evolving, and if you want to keep up with the ever-changing tastes of consumers, you've got to stay current with the trends.

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Tags: content marketing, Inbound marketing, Digital marketing, Blogging, inbound marketing agency

8 reasons to write seasonal blog posts

Posted by Ilan Klein on Tue, Feb 16, 2016 @ 02:31 PM

Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need something, and if you're the business they come across when they search for help online, you will have landed yourself a new customer.

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Tags: online marketing, content marketing, Marketing strategy, Blogging, Social Media Visibility

The 6 most effective ways for social Media leads nurturing

Posted by Ilan Klein on Thu, Feb 11, 2016 @ 09:38 AM

A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social media marketing works. She may have liked your page because she lives in the neighborhood or because her co-worker liked your page. Whatever the reason, she's now getting your updates, so you have a chance to nurture this lead until she's ready to make a purchase.

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Tags: social media, lead generation, Marketing strategy, Social Media Visibility, lead nurturing

Harness the Power of Promotions

Posted by Ilan Klein on Mon, Feb 01, 2016 @ 11:03 AM

Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and whether or not you come out and say that something is free, harnessing the power of promotions can make a huge difference in the success of your inbound marketing and social media campaigns. Learn from your local inbound marketing company in Brooklyn the answer to the question: what is inbound marketing? 

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Tags: social media, Marketing strategy, Social Media Visibility, Exposure, social promotions

Identifying Your Audience

Posted by Ilan Klein on Tue, Jan 19, 2016 @ 08:47 AM

It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's expertise with others.

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Tags: online marketing, social media, Inbound marketing, Marketing strategy, Social Media Visibility

How to increase your business exposure through social Media

Posted by Ilan Klein on Thu, Jan 07, 2016 @ 02:52 PM

There's no doubt about it: social media is changing the way people communicate. Wise business owners and Park Slope Softworks, an inbound marketing company in Brooklyn, recognize this and are developing social media strategies to grow their online audiences and increase their sales.

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Tags: social media, content marketing, Inbound marketing, Exposure