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Digital Marketing an Hour a Day Blog

What is Inbound Marketing?

Posted by Ilan Klein on Mon, Jan 20, 2014 @ 12:38 PM

inbound marketing

Inbound marketing is treated like a cure-all for the slump in traditional advertising methods. While it does keep you on the cutting-edge of trends and consumer interests; what companies need to understand is this is more than a one-trick pony.

This is no longer about the short-sighted focus of Search Engine Optimization (SEO) and link building; continually updated algorithms have seen to that. Effective promotion has become a full-time job. The question is: what do you do if you don’t have the time or the budget to manage the job yourself? Learn from your local inbound marketing company in Brooklyn

Outsourcing to the Diversified Expert

For many companies, outsourcing is the answer. The great news: it’s no longer exclusive to the overseas market there are domestic experts on-call to help.

That’s help worth taking. Here’s why:

A strong inbound marketing campaign needs to have four goals in mind:

1.       Attracting new visitors

2.       Lead generation

3.       Developing a customer base

4.       Using that customer base to promote and build the business or brand

These goals naturally build on one another and they are what every part of your campaign revolves around.

A good litmus test of web-based brainstorming is to figure out how your ideas fit into these four goals. If you can’t find a place for the idea inside this framework, that’s a good indication that it doesn’t belong in your marketing boiler plate. Instead of trying to fit a square peg into a round hole; set that idea aside and find out where it will do you the most good.

User Mindset; Getting the Keys to the Castle

For inbound marketing to work, you need a plan that focuses on creation, optimization and management. That could apply to:

  •  Pay per click advertising
  •  An all-inclusive, interactive management platform
  •  Trend watching and data collection
  •  Converting visitors to leads through your landing pages
  •  Keyword research and development tools

The seeds of internet sales and brand loyalty may have been in SEO, but the methodology has grown and matured beyond the seedling stage.

Content-driven search engines, like Google, are more interested in seeing unique, creative and organic content. The kind of content that taps into and then appeals to your customer base. Your customer base or target audience is also where your user persona comes from.

Think of your user persona as getting inside your users head. This is litmus test number two. From this perspective you can evaluate the effectiveness of the material you’re producing. Does it answer a question, solve a problem, or offer a unique prospective that your users find compelling?

Your access point established; you can now generate and revise content on a continual basis to make sure you continue to get the most out of your web-based investment. This cycle is enough to make your head spin; especially if you’re not clued into industry secrets like:

  • Curating and repurposing content
  • Keyword rankings
  • The best days and times to post on social media sites
  • The value of time blocking while developing inbound marketing

We’ve covered a lot of ground, and it brings us full circle.

There are two main styles of inbound marketing guru out here:

1.       Hands-on

2.       Hands-off

Outsourcing can benefit both styles.

You can either work with an inbound marketing firm to plan and develop strategies that you will implement independently, or you can allow that firm to manage the entire project. Either way; you will get input from experts that you can use to  gain traction in a medium that is constantly shifting.

Park Slope SoftWorks knows what it takes to get a foothold in a world gone wireless. Since 2005, the company has been hard at work managing corporate online marketing campaigns, efficiently & profitably.  They offer full-service and customized services to a diverse group of clients.  Contact them and put your company, not only on their client list, but on the ecommerce map.

Learn more about  Inbound Marketing Today!

Tags: Inbound marketing