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Digital Marketing an Hour a Day Blog

4 Lead generation tips from experts

Posted by Ilan Klein on Mon, Jan 06, 2014 @ 01:38 PM

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Looking for a way to get more clients? Lead generation and inbound marketing is one of those neverending tasks for almost any business, and an absolutely worthy and critical effort for most. How do you let your perfect customer know about your products and services? You make a list – and then you contact this list at tasteful intervals with information and special offers. But how do you go about making the list? Learn from your local inbound marketing company in Brooklyn.

There are two kinds of leads: warm and cold. A warm lead could be a friend or business associate – the more likely this lead is to buy something, the more “qualified” they are. There’s another “warm” category – those who have had previous contact with your company and willingly accepted business communications from you. And then there are the cold leads – a group of people who, based on your best logic, might want what you have to sell.

A lead generation company can be a great ally in the list-building task – these companies work with you to define your client persona and gather contact information. They do this in a number of ways – phone calls, advertisements, or even possibly by purchasing a list from someone else. Especially for a small business owner with a to-do list a mile long, these companies can be a godsend in terms of regaining lost time.

The problem with fresh leads, of course, is that they’re also not necessarily ready to buy. If you want to find the kind of leads you just know will want what you have to offer, there are a couple great tricks for finding leads all around you:

1. Advertise online.

Purchase Facebook or Google AdSense ads to target customers who will be most interested where they hang out online. Be sure to have a mechanism on your site for capturing email addresses – it helps to have an incentive for signup, such as a free coupon or informational white paper.

2. Create quality content.

You should be doing this anyway as part of your online effort – create a destination where your ideal user will actually want to spend time, whether it’s for the amazing information or the stellar tools you have to offer. A great way to approach the content question is to ask yourself “What problem can I solve?” If this is your mission with every blog post and article you produce online – and you have hit on something that really is a problem for your users – you’re practically guaranteed they will find you.

3. Use social media.

Your social media followers not only have a naturally high affinity for your product – as evidenced by the fact that they’re following you – but they’re also a captive audience. Update your social media channels regularly, and engage your users to interact and have conversations about your product.

4. Google it.

Web searches are a crude but endless source of lead generation – you adjust the subject matter and geographic boundaries, then reap the digital bounty.

Lead generation is time cosuming and unless you know what you are doing, a good list of potential customers is hard come up with. If you are ready to take your business to the next level, contact Park Slope Softworks. We have been in the business of Lead Generation since 2005 and have a long list of happy customers who have benefited from us joining their efforts and generating viable leads for them.

Learn more about  Inbound Marketing Today!

Tags: social media, lead generation, Google Adwords, Google, Adwords