Millennials are the first generation of digital natives, and they like to spend money. In fact, Millennials shop 25%-40% more than the average consumer, and all told, the generation spends more than $200 billion each year.
Inbound Marketing to Millennials, therefore, should be a priority for every business owner. Not only do Millennials spend a lot of money, but they also have the digital know-how to spread your messaging far and wide.
In this post, we’ll take a look at some key points regarding digital marketing to Millennials. If you feel you can’t spend a lot of time and resources on making changes to your marketing at this time, just choose one of the following tips to start reaching out to this influential generation.
Find Them Where They Are
While Millennials don’t read newspapers while they eat breakfast or settle down with the remote control as often as Baby Boomers do, they reliably show up at their favorite digital places. Studies have shown that Millennials love multitasking. In fact, even while they’re watching television, they’re often simultaneously scrolling through their Instagram feeds or Pinterest accounts. Learn how to use Instagram as a part of your inbound marketing strategy.
Millennials are synced across their devices, and marketers can use this to their advantage. By dividing your efforts across multiple platforms, you can extend your reach to the multiple places Millennials go as they multitask. It will seem as though you’re everywhere at once, and the more often your branding is viewed, the more enticing it will become.
Keep Up with Social Media
Using social media as a part of your inbound marketing strategy is very important. One of the favorite destinations for Millennial multi-taskers is social media. A recent survey showed that 41% of Millennials still use Facebook every day, but several other social media platforms are more popular with this generation. For example, YouTube, Instagram, Snapchat, Pinterest, LinkedIn, and Twitter were all more popular with Millennials.
Posting your digital marketing content on several different social media platforms will help you to reach more people, and you increase the likelihood that posts will go viral. Develop strategies that allow you to cross-promote. For example, you could create video content for your YouTube channel, post that content to your blog, and also publish it to your Facebook, Twitter, and Instagram accounts. This is a great way to extend the reach of your carefully crafted digital marketing content. It’s important to know how to write social media copy and social media mistakes to avoid.
Here’s an interesting statistic: Fully 71% of millennials are more likely to buy from brands they follow on Twitter or like on Facebook. Clearly, social media is influencing Millennials’ buying decisions. Also, today’s word-of-mouth marketing is taking place on social media. Are you getting in on the action?
Encourage User-Generated Content (UGC)
Millennials are savvy when it comes to creating content online. They regularly create content for their personal social media accounts, and they like to use their influence to support their favorite causes and interests.
Companies that encourage customers to publish user-generated content have a distinct advantage over those that don’t. Not all UGC campaigns work out well, but some of them are extremely successful. Giving customers incentives to post pictures of themselves with your products, to create something interesting with your products, or to share videos they create not only gives you a wealth of new material to work with, but it vastly expands your reach throughout your customer's’ digital networks.
Be Mobile Friendly
Nearly 90% of Millennials admit that they are never without their phones. They use their phones to text, surf the web, use their email, talk to friends and co-workers, post to social media, monitor their checking accounts, and much, much more.
If your website is not mobile friendly, you will have a hard time attracting Millennials clients and customers. Do everything you can to make your website and your digital marketing mobile friendly. If you have brick-and-mortar stores, make sure they can easily get directions to you from their phones. If you’re creating a PPC campaign, be sure to look into a call only campaign.
For more information about digital marketing to Millennials, or to discuss any of your inbound marketing needs, get in touch with us at Park Slope Softworks, an inbound marketing company in Brooklyn. Start with obtaining a free SEO analysis of your website to see which steps you should take next. We’re here to help!