You just started a small business, maybe it’s something simple like a flower shop or a bagel cafe, maybe it’s something a little bigger like a restaurant that brews it’s own beer, or maybe you and your eight roommates decided to sell homemade salsa out of your studio apartment in east Williamsburg (no judgment, you do you). Either way, you wanna get the word around and have as many people as possible check out your new business. Whether you like it or not, the world is now online, and the best option is to build a website to try and promote your cool new project. You might be wondering, “Gee, how do I get people to come check out my new website and business. Well, this question has been asked by a ton of people and with these inbound marketing techniques, you can get people to come to your website in no time. Here are four inbound marketing strategies every small business should use from an inbound marketing company in Brooklyn.
Use social media to your advantage
This is really important. Social media promotion is a key component to inbound marketing and is a useful strategy in getting people to visit your site. Something you can do to bring people into your new social media platforms is conduct surveys that may appear to people outside of your initial audience of people who follow you. Surveys make people feel like they have some sort of say, or at the very least voicing their opinion about your company or product you are trying to promote. Try and utilize every platform you possibly can, and be creative with it. I know from personal experience, I’d show an outlandish funny video promoting a product to my friends, as opposed to the standard ad. By using this inbound marketing strategy, you can be sure that you’ll be able to reach a larger number of people in no time.
Give something away for free
Everyone loves free shit. If your site offers something for free, it’ll draw a greater number of people to your site. Now, in theory, you can give away anything and it would only help you. You should be looking at this tactic with a long-term perspective so it would be best if your small business gave away something for free that has a good amount of substance. You don’t want to give everything away for free but think about it from the perspective of the consumer. What would you want in a free promotion package? Would you want to check out this product after this free promotion? This inbound marketing tactic is generally one of the first things the consumer is going to see, so you should make it as appealing as possible. Basically, don’t skimp your potential consumer on the free promotion, because if it’s good enough, they’re more likely to check out your paid product.
Hey! Check it out, this site has a blog. You know why? Not only does it provide people with useful and entertaining information, but if they’re good enough, people will be more willing to share blog posts they find useful or entertaining to a certain extent. This is the human level of the blog component to your business. The other level to this tactic is that Google’s search engine actually takes these blogs into their algorithm. It recognizes regularly updated content and generally pushes that content towards the top of the search result, so make sure if you have a blog, to update it regularly. This will be a very useful inbound marketing tactic to improve your SEO. If you are interested in seeing other ways to improve your SEO, check our our Free SEO analysis service!
I can’t stress enough how important content is to inbound marketing. At the end of the day, people are going to appreciate the good quality content. Consumers are pretty smart and a lot of them can smell bullshit from a mile away, so don’t feed them something that you wouldn’t personally want to eat. One tip that can help you in the long run is making your content have a human touch to it. For example, if you write a social media or blog post using a sort of robotic voice and being pretty vague and general, it won’t help you. By doing this you are trying to appeal to a wider audience, but in reality, you are doing the exact opposite because they can’t really connect with it. You should use a human element in your inbound marketing strategy because it will ultimately make people feel more connected to your product or service and be more willing to visit your small business site.Don't forget to check your website analytics and see which of yoru actions generate more traffic and repeat those often.
Want to to discuss how to improve your digital marketing strategy? Call Park Slope Softworks at 646-519-3534. We'd love to talk to you. Not ready to call yet? Check out our Ebook about converting more visitors to leads by using landing pages.