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Digital Marketing an Hour a Day Blog

How infographics help your digital marketing strategy

Posted by Orr Klein on Wed, Feb 08, 2017 @ 02:45 PM



When you are building your digital inbound marketing strategy, we hope you are including the basics. Content creation, content marketing, social syndication, and Pay Per Click campaigns. However, you should be looking into other options to expand your digital marketing strategy. One way to improve your digital marketing strategy is to create useful and relevant infographics to your audience. Infographics are often overlooked and you might be wondering, why should I make an infographic? Here are a few reasons as to how infographics help your digital marketing strategy from your local Brooklyn marketing agency.

Engages your audience effectively


Infographics are pretty sweet because they can convey your message in a very colorful and exciting way. If you hire a good graphic designer, who knows the ins and outs of font and color schemes, you can have something that will naturally catch your audience’s eye. A lot of infographics are based on information that is not usually known about, or provides a step by step guide as to how to do something. So the infographic usually can be relevant a long time after you create it. Also, people are more willing to share a colorful infographic over a plain text blog post, so why not invest the money, and help spread the word about your business. Learn more about visual trends in digital marketing from your Brooklyn SEO company.

More traffic


Naturally, a visual marketing tool is going to be accessible than a piece of text. So people are more willing to share it with their friends. By doing this, they will be bringing more people to your website. Infographics generally bring more traffic to your site because of how accessible the infographic medium is. They are also specifically designed to keep your audience on the page longer and absorb more of your content. Research shows that pages with compelling images attains 94% more page views than pages that do not have compelling images, as well as see a 12% increase in traffic for infographics alone*.

Link building


Infographics are a great resource to start your link building campaign. There are a million websites out there that are dedicated to creating an infographic library. Just send them your infographic (you may end to send a few dollars as well) and they’ll put it up on their site, along with a link to your site. This is extremely useful for improving your SEO for your website and will help spread your business to other websites that have the audience you want to reach. Include an embed code on the blog so anyone who likes your infographic can include it on their site, perhaps start emailing people who might be interested in your infographic and ask if they want to put it on their site for no extra charge.

The infographic is an underutilized medium for digital marketing, as businesses may not want to make the initial investment. However, it is an effective tool to help attract more people to your site, keep them on your site for a longer period of time, and help your SEO and link building strategies. To learn more about these services, check out Park Slope Softworks, an inbound marketing company in Brooklyn! Check out our industry leading blog, and Contact us today and request a free consultation, and be sure to check out our whitepaper below on 10 ways to get people to take action on your website!

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Tags: content marketing, Digital marketing, Infographics