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Digital Marketing an Hour a Day Blog

How to Hire an SEO

Posted by Orr Klein on Wed, Mar 08, 2017 @ 09:42 AM

How to Hire an SEO, inbound marketing company in Brooklyn, SEO, inbound marketing, digital marketing, blogging, content marketing, content creation,

 

If you are a new business, looking to build a web presence, or an existing company looking to improve their current Search Engine Optimization (SEO) and keep up with competition, it might be time to hire an SEO. Hiring an SEO is an important decision you’ll make as a business owner, so make sure you know what to look for when hiring a SEO. As a Brooklyn SEO company, we know what it takes to build good SEO, and it all starts with you hire. So here is our guide on how to hire an SEO for your business! Be sure to check out our guide on why you should hire a professional to work on your SEO.


Learn their history

How to Hire an SEO, inbound marketing company in Brooklyn, SEO, inbound marketing, digital marketing, blogging, content marketing, content creation, learn their history

Like any other position, it is important to see your interviewee’s experience. However, lucky for you, their experience and body of works is readily available for you online. Look at their client list. Do their websites have a good SEO score? Are they able to beat out competition from other businesses in their field? If your potential SEO worked for a larger company, chances are, they weren’t the only one doing the SEO work. Learn what their responsibilities were and how they were able to work in a team.


Look at how they implement their links on site pages. Is their content rich with information and keywords? Or are they using blackhat SEO tactics like keyword stuffing, purchasing links, or including invisible text with your page. All of these tactics will demote your website on Google, and it will basically be impossible to regain Google’s trust in your site.  


Test Them

How to Hire an SEO, inbound marketing company in Brooklyn, SEO, inbound marketing, digital marketing, blogging, content marketing, content creation, test them

When searching for SEOs, a useful exercise is to test their abilities. When narrowing down your SEO candidates, ask them to do an audit of your website. Ask them to find the problems in your site, and how would they improve your SEO based on what they see as the problem. This is a good way to weed out the blackhat SEOs and to get an idea as to which candidate knows what they are talking about. It will give you a good idea into their problem solving skills, and how they would be able to improve your website.


Can you trust them?

How to Hire an SEO, inbound marketing company in Brooklyn, SEO, inbound marketing, digital marketing, blogging, content marketing, content creation, can you trust them?

Hiring an SEO is a big investment. Usually, you don’t see the real results of a SEO for about six months to a year after working with them. So it is important that you are able to trust the person you are working with. If you do not know much about SEO this can be difficult, so study up on your SEO knowledge before hiring someone to help you. Check out our blog to understand more about SEO. You are going to be working closely with this person, so it is important that you two are on the same page, and are able to solve problems quickly together.`


If you are looking for a professional to do your SEO work, look no further! Park Slope Softworks, a Brooklyn SEO company, is here to help you build up your SEO. Contact us today to request a free consultation, and be sure to get a free SEO analysis for your website! 

Get Free SEO Analysis Now!