Digital Marketing an Hour a Day Blog

How to incorporate Youtube in your Digital Marketing strategy

Posted by Ilan Klein on Tue, May 03, 2016 @ 09:36 AM

YouTube has been around for over a decade now, and its reach is staggering.

  • YouTube has over 1 billion users
  • Over 300 hours of YouTube video are uploaded every minute
  • Half of YouTube views are on mobile devices
  • More than 1 million marketers use Google ad platforms (most of these are small businesses)

Video marketing is hot. Are you taking advantage of YouTube's amazing opportunities to reach new prospects and show prospects what you have to offer? Let's take a look at how you can incorporate YouTube in your digital marketing strategy.

Reinforce Your Branding

YouTube gives you a big chance to reinforce your branding, but you have to be wise. If you create random, haphazard videos that don't seem to serve a specific purpose or represent the brand you've created, your messaging will be confusing and ineffective. Be consistent in your content, presentation, and video quality for the best professional results. A Brooklyn inbound marketing agency can help you with this as well. 

Consumers respond better to consistency than they do to new material. In a world of too much content, it's comforting to see something familiar, so create a consistent theme and stick with it.


Determine Your Audience

YouTube users are generally looking for one of two things: entertainment or information. Before you start making videos for your digital marketing, you need to think about which category your prospects find themselves in. Of course, it's possible to make informative videos fun-to-watch, and you can also find ways to provide information while you're entertaining, but hone in on one major purpose or the other.

Instructional videos tend to more directly relate to conversions because the answers and information you provide can help move prospects to the next stage of your buying cycle. Entertainment videos are more helpful in building brand recognition and maintaining brand loyalty. Just like any other content marketing effort, it is important to find your audience, and create video content that will speak directly to them.


Engaging Your Viewers

YouTube watchers like to engage. They respond to content with comments, and they subscribe to channels they like. You can encourage engagement by directly asking people to comment at the end of your video. If you keep up with comments and respond to questions, you can further engage viewers and help them move along through your sales cycle.

Some people are wary of criticism and trolls, and this is a valid concern. Some people leave deliberately rude comments to provoke responses from others. It's a good idea to have a plan in place before this happens so you don't get too rattled if/when it does. Some comments don't deserve responses, but others do. Stay professional, address legitimate concerns, and don't lose your cool.



Distribute Your Videos Widely

If you invest in creating videos for your inbound marketing strategy. use those videos heavily. Incorporate them into your web design, post them on social media, and include them in your email newsletters. Google owns YouTube, so as you use video for digital marketing, you'll also get better search engine exposure. You can increase your search engine exposure by choosing an effective title tag, uploading transcripts with your videos, and embedding YouTube videos in your html. 


How many of those 1 billion YouTube users could become your customers if you can just reach them? Unlock the potential of YouTube inbound marketing, and reach new prospects and customers. For more information about incorporating YouTube in your digital marketing, contact us at ParkSlope Softworks, an inbound marketing company in Brooklyn.

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Tags: Inbound marketing, Digital marketing, visual trends in digital marketing, Video Marketing, Youtube Marketing, Social Marketing