Digital Marketing an Hour a Day Blog

How to use Instagram as a part of your inbound marketing strategy

Posted by Orr Klein on Thu, Dec 29, 2016 @ 09:35 AM


Ah, Instagram, one of the most attractive social media platforms for your business. It’s obviously one of the most aesthetically pleasing social media platforms, as you can utilize high-quality images to get your message across. While there are a lot of people who use it to post selfies or pictures of their yummy meals, it can actually be used as a part of your inbound marketing strategy. Businesses use Instagram all the time to promote their content or deals they are offering. So how do they do it? Here are a few ways on how to use Instagram as a part of your inbound marketing strategy and your social media visibility from your local Brooklyn marketing agency

Take advantage of the hashtags


#hashtags have almost become a meme or joke in of itself. It has even become a part of the way some people speak to indicate a feeling or a state of mind. At this point, it’s almost lame to use a hashtag when you are doing a personal social media post. But, it is very important when you are trying to bring new people into your business. Hashtags, especially popular ones, are perfect for bringing a new group of people into your business. People like to spend their time on Instagram on certain hashtags they find appealing. So make sure you utilize specific and broad hashtags in your Instagram post. It may feel like you’re spamming a block of text when you use a lot of hashtags, but these are perfect for getting your account and photos out there. Learn more about hashtags and about the most important SEO resources.

Post sexy pictures


When you post on Instagram, people are going to like attractive pictures you post. Simple as that. Make sure you use good looking people in your posts. A lot of people don’t really go through and read the descriptions of Instagram photos. Often times, people are scrolling very quickly and they quickly like an attractive picture and continue to scroll.  Some businesses opt to hold photo shoots of models using their product or service. This can be the perfect option for you if you really want to build your brand. So make sure you use a sexy picture, you’ll get more likes and possibly, even more, followers. At the very least, you’ll have a more aesthetically pleasing Instagram profile. Learn more about visual trends in digital marketing.

Sponsored posts


One of the under-utilized tools on Instagram is the sponsored post. This is one of the best ways to ensure that your photo reaches a wide audience that does not already follow your profile. It’s one of the best options for an Instagram profile that is just starting out. When you make a sponsored posts with a lot of relevant hashtags and a good picture, you are going to get a lot of likes right off the bat. What is cool about this is you can start following the people who liked you, and more often than not, they will follow you back. It’s a good way to start building a following and begin getting more likes on your Instagram pictures

As you start to build a following on Instagram, begin to create offers that are exclusive to Instagram. If the deals are good enough, and you share some good content, more people are going to begin following you. If you follow these guidelines, you will see a substantial growth in your Instagram profile and a more credible Instagram presence. Learn more about how to support your digital marketing strategy through our industry leading blog. Check out our guide on why is my inbound marketing strategy not working. Contact your inbound marketing company in Brooklyn, Park Slope Softworks, to request a free consultation.

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