Seasonal promotions are helpful for several reasons. First, they help people to anticipate a change in their lives. Everyone will be experiencing the summertime holidays and events, so it’s a chance to grab everyone’s attention at once. It also gives you an opportunity to highlight your services and products that have a special relationship with this season.
In this post, we’ll give you some ideas for your online marketing strategies this summer. By focusing on the following events and holidays, you’ll be able to gain some of the “holiday traffic” online with your summertime SEO keywords and to capture new potential customers.
This year, Memorial Day falls on May 28, right at the end of the month. You can use this holiday to offer an online promotional discount for military personnel and their families. You could also profile local veterans on your social media accounts or in your e-newsletters. One of the benefits of profiling veterans is that they will likely share the posts on their own social media, spreading your content to new networks of people who may not have been aware of your company before.
If there are Memorial Day festivals in your area, include coverage of the festivals or encourage customers to take pictures of themselves with your products or messaging at the events.
At the end of May and beginning of June, high school and college students will throw their caps in the air and celebrate their academic accomplishments. Many businesses use graduation as a way to promote their products and services.
Advertise some of your products as “Best Gifts for Grads,” or use motivational quotes for graduates as material for your social media accounts. You could also offer discounts to graduates on a few select days.
Father’s Day falls on June 17th this year, and it’s a great opportunity for hosting an online promotion. Depending on the nature of your business, you could include lists of movies about Fatherhood, recipes for Father’s Day grilling, perfect gifts for Dad, or fun things to do on Father’s Day.
What does your business have to do with the Fourth of July? If you can’t think of a convenient association, create one! Have an Independence Day sale, or share ideas for how to celebrate the holiday.
Spice up the graphics on your website or social media to reflect the festive nature of this holiday. Use firework gifs, include flags and sparklers on your banners, and join the fun.
Back to School
How can you appeal to students and parents who are facing down another year of school? Create a promotion around making dorm rooms feel like home, or make a list of healthy after-school snacks.
Create a giveaway of your products by giving entries to people who share your content on social media, “like” your Facebook page, or get their friends to sign up for your email newsletters. By boosting your networks and email list, you’ll be able to reach more people with your promotions.
Give Your Brand a Summer Makeover
You can also get your audience to sit up and take notice by giving your brand a summer makeover. Use bright colors and fresh images to put a summer spin on your website and social media design.
Use these summer holidays as opportunities to write new content, create online marketing promotions, and get the attention of more potential customers. For more ideas about how to identify your audience and improve your online presence, make sure you check out our free SEO analysis and get in touch with us at Park Slope Softworks, your Brooklyn inbound marketing agency.