Many businesses are wondering why they aren’t showing up at the top of search results on Google. Chances are, there’s a lot of information out there about your business, but you aren’t the one controlling most of it. Many listing sites contain slightly different information about your business.
Why Is That? There are many businesses that make their living by accumulating business information and selling it to other companies. These businesses scour for data and find it in many different places. Much of the information can be found in federal and state databases that hold information about your business. It can be found in court and bankruptcy filings, business directories and many more places. Companies, such as Google, Bing, Yelp and other local listing providers buy data from these data providers in order to verify or augment data they already have about your business. At the same times, many review websites encourage users to submit a review about your company's products or services. these reviews get attached to your local listing, whether you like it or not.
This situation cause your business information to become inconsistent across different websites and platforms. This harms your local and general SEO and makes it harder for potential customers to find your business online. Sites like Google and Bing look for constancy across the board. If you are able to provide the search engines with consistent information across the board, they reward you by showing your local listing instead of a competitor's listing with that has conflicting information.
Our new listings service helps you control your listings as smoothly and easily as possible and allows you to control your website's local data. As local listings have become an important part of your SEO and inbound marketing strategy. Here are some features to our listings service.
Control your internet presence
With our new listings service, you can control all of your listings across the board. You can control listings across 60+ websites, including Google, Bing, Facebook, Foursquare, Yahoo, and Yelp. Over time, listings change based on a variety of reasons, and sometimes, they are open to change from the public. With our listing service, all of your listings can only be edited by you. They are locked out from the rest of the public, to ensure that your listings stay consistent.
Enhance and drive revenue
By creating a consistent local listing network, you can drive and enhance your revenue with our special customizable options. This includes Showcase photos, videos, business descriptions, hours and holiday hours, menus,staff bios, product & service lists, and more. When your listings are complete with enhanced content, they can receive up to 416% more views than those without. Another feature that is extremely useful, and exclusive to our listings service is the featured message. Use this as a Call-to-Action, feature any promotions you have that you want your customers to know with this 50-character message.
Our listings service also provides awesome analytics that you can’t find anywhere else. This includes a listing visiting report and search term report. With the listing visiting report you can see the views its detail page receives, and the number of times customers click on your featured message. This can help tie your increase in revenue to your digital presence. The search term reporting allows you to monitor search queries and see which search term leads to which listing. It’s an extremely useful to see which listings are working and which words to optimize to get certain listing pushed towards the top.
Try out our Park Slope Softworks local listing service for yourself. We have a scan that can show you exactly how consistent your website is across the board, and can show how you can improve your website's local listings. Contact us today at park slope softworks, an inbound marketing company in Brooklyn, we can help boost your SEO, and increase your digital presence!