Social Media has become an extremely important aspect of inbound marketing, especially with the rise of Twitter in 2007. Many businesses have found ways to benefit off social media, and have used social media to their advantage. However, many businesses are just starting to get into social media, and are wondering how they can use social media as a part of their inbound marketing strategy. Park Slope Softworks, an inbound marketing company in Brooklyn, has worked extremely hard to providing quality inbound marketing in Brooklyn and New York City areas. Here are some tips and tricks to using social media as a part of your inbound marketing strategy.
Offer a promotion only available through social media
Whenever you’re working with social media, you want to get as many (real) people to follow you, with more people following you, the more likes and shares you can get, and in theory, you’ll have more customers as a result. So how do you get more followers? Well, every business works differently, but a common theme we’ve noticed as an inbound marketing company in Brooklyn is that promotions, exclusive to your social media followers, really do work! Offer a 10% off any product or service you are promoting, and create a code that is exclusive to your social media followers. The better the promotion, the better of a chance you’ll have people have your social media pages.
Use attractive people, babies, or animals as the lead image
Chances are, you’ve probably seen some of the most successful social media advertising involve something that’s eye catching. Whether it’s a girl in a bikini, or a baby playing with a puppy, these posts get a ton of likes and shares. People like looking at other sexy people, so why not use attractive people on your social media posts? There are a ton of different options out there. If you have the money, invest in a photo shoot with models using your product or service. This is a very useful tactic to getting very high-quality images for your social media posts, and have attractive people AND your products alongside them.
Contests as a part of your inbound marketing strategy is an excellent way to get people involved with your social media platforms and share it with others. Invest in something, ( A laptop or an iPhone, or do a giveaway of your product or service) and have people follow you on social media or share a particular post. You can have part of the contest entry be to follow your social media page. To learn more about contests as a part of your inbound marketing strategy, check out our guide to contests.
Share your useful content, but don’t be annoying
Finally, you want to have someone on top of your social media, and share some creative content. Content marketing is one of the most important SEO resources out there and pairs up perfectly with social media. Share all of your useful content, maybe it’ll help someone who didn’t know about your business, and maybe make them a customer. Use Social media as a way to help promote your content, but don’t be annoying. Don’t post your content all day, every day. Spread out all of your social media posts, so you don’t get on people’s nerves.