The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your campaigns in real time in order to optimize campaign metrics.
Digital Marketing an Hour a Day Blog
Web analytics make it possible for digital marketers to evaluate what's working and what's not. Visitors to your website may seem like anonymous ghosts at times, but when you use Google Analytics, you can know when they visit, what they visit, how long they stay, and much more. This information is gold. If you're not currently using analytics, you're missing out on opportunities to attract more traffic and improve your conversion rates. That's why we've put together a list of 10 tips on how to use web analytics for better innound marketing, from an inbound marketing company in Brooklyn.
Moving company online marketing is doomed without effective landing pages. For a moving and storage business, landing pages can be the most important pages on your website. This page greets–and hopefully converts--site visitors who arrive there as a result of your online marketing efforts. These potential new customers may be Google searchers who found you through natural search or by clicking your ad--or they may be coming from an email campaign. As an inbound marketing company in Brooklyn, we know how too keep these visitors interested and move them along toward a sale. To do this, you need the landing page basics. Be sure to check out our anatomy to an effective landing page as well!