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Digital Marketing an Hour a Day Blog

5 mistakes to avoid in your PPC Campaign

Posted by Orr Klein on Wed, Nov 16, 2016 @ 07:53 AM



PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for  how to succeed in PPC advertising.


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Tags: Google Adwords, PPC, Google, Adwords

Google Adwords: Tips for Creating High-Conversion Search Ads

Posted by Orr Klein on Tue, Jun 28, 2016 @ 10:25 AM


Pay per click advertising can have a huge impact on your marketing efforts. With Google Adwords, you can create high-conversion search ads that bring in new customers who are so ready to buy, that they're searching the Internet for the services and products you offer. It's really too good a marketing strategy to pass up.

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Tags: Google Adwords, PPC, Adwords, Optimization

Finding the right Keywords for your SEO, Pay Per Click and inbound Campaigns

Posted by Ilan Klein on Tue, May 10, 2016 @ 04:15 PM

When searchers set out to find a product or service that you offer, will they end up at your site? That is a key question that any marketer needs to ask when designing a digital marketing strategy. If you need help developing a digital marketing strategy, hire a marketing agency!

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Tags: Adwords, SEO, Search engine rankings

How to improve conversion rates with Geo-Targeting

Posted by Ilan Klein on Thu, Apr 21, 2016 @ 09:53 AM


Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.

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Tags: online marketing, PPC, Adwords, Marketing strategy, conversion rate optimization, Targeting

4 Lead generation tips from experts

Posted by Ilan Klein on Mon, Jan 06, 2014 @ 01:38 PM

Looking for a way to get more clients? Lead generation and inbound marketing is one of those neverending tasks for almost any business, and an absolutely worthy and critical effort for most. How do you let your perfect customer know about your products and services? You make a list – and then you contact this list at tasteful intervals with information and special offers. But how do you go about making the list? Learn from your local inbound marketing company in Brooklyn.

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Tags: social media, lead generation, Google Adwords, Google, Adwords

Effective Landing Pages for Moving Companies

Posted by Michal Klein on Thu, Jun 13, 2013 @ 11:35 AM

Moving company online marketing is doomed without effective landing pages. For a moving and storage business, landing pages can be the most important pages on your website. This page greets–and hopefully converts--site visitors who arrive there as a result of your online marketing efforts. These potential new customers may be Google searchers who found you through natural search or by clicking your ad--or they may be coming from an email campaign. As an inbound marketing company in Brooklyn, we know how too keep these visitors interested and move them along toward a sale. To do this, you need the landing page basics. Be sure to check out our anatomy to an effective landing page as well!

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Tags: PPC, landing page optimization, Google, Adwords, A/B testing, moving companies