What is link-building? And how can it help with your website's SEO performance?
Ever since the late 1990s, search engines have used links to calculate a web page popularity and importance. Of course, links aren't the only measure of a website's performance, but they are definitely worthy of your attention because they do have an influence on your search engine optimization performance.
Tags: SEO, Marketing strategy, Blogging, Search engine optimization, Campaigns, content
We throw around the terms "content" and "content marketing" so often these days that they sometimes get used interchangeably. They're very different, however, and when you understand the difference, you might just approach your content marketing differently.
Tags: content marketing, Marketing strategy, content, inbound strategy