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Digital Marketing an Hour a Day Blog

Four link-Building Strategies for Boosting Your SEO

Posted by Ilan Klein on Thu, Jun 02, 2016 @ 08:21 AM

What is link-building? And how can it help with your website's SEO performance?

Ever since the late 1990s, search engines have used links to calculate a web page popularity and importance. Of course, links aren't the only measure of a website's performance, but they are definitely worthy of your attention because they do have an influence on your search engine optimization performance.

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Tags: SEO, Marketing strategy, Blogging, Search engine optimization, Campaigns, content

What is the Difference Between Content and Content Marketing?

Posted by Ilan Klein on Wed, May 18, 2016 @ 06:39 PM

We throw around the terms "content" and "content marketing" so often these days that they sometimes get used interchangeably. They're very different, however, and when you understand the difference, you might just approach your content marketing differently.

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Tags: content marketing, Marketing strategy, content, inbound strategy