Getting potential clients to notice your business can be tough. Competition is always fierce, you and your competitors are trying to appeal to the same client base. So, differentiating yourself is always important. There are many ways to do it, but here in Park Slope Softworks, an inbound marketing company in Brooklyn, we believe you should harness the power of promotions to support your inbound marketing strategy and lead flow. One of the ways to do this is by starting a contest! By giving something substantial away, you’ll be sure to catch people’s interests and have them come and check out your business.