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Digital Marketing an Hour a Day Blog

Key to Metrics: Testing, Testing, Testing

Posted by Orr Klein on Mon, Aug 29, 2016 @ 04:51 PM

The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your campaigns in real time in order to optimize campaign metrics.

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Tags: online marketing, A/B testing, Digital marketing, conversion rate optimization, Optimization, Testing

Four reasons you should use the Google "Call only" Campaign

Posted by Orr Klein on Thu, May 26, 2016 @ 12:11 PM


I don’t know about you, but I like talking to people while doing any sort of business. I enjoy getting a feel for the product I’m investing in, by talking to a real life human being about said product. It’s pretty fun, sometimes they’ll give you a discount or a special deal you wouldn’t have gotten otherwise. Other Times, you’ll get to have a pleasant conversation with someone that is paid to talk to you, which is perfectly fine if you just want to establish that human connection while doing some sort of business.

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Tags: lead generation, PPC, conversion rate optimization, Campaigns, Mobile advertising, Mobile Marketing

How to improve conversion rates with Geo-Targeting

Posted by Ilan Klein on Thu, Apr 21, 2016 @ 09:53 AM


Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.

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Tags: online marketing, PPC, Adwords, Marketing strategy, conversion rate optimization, Targeting

10 best Practices for Improving landing pages Conversion Rates

Posted by Ilan Klein on Tue, Mar 29, 2016 @ 02:04 PM



You have 3 seconds to grab the attention of visitors to your website. That's it. Three seconds. Can you do it?

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Tags: lead generation, landing page optimization, conversion rate optimization