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Digital Marketing an Hour a Day Blog

5 mistakes to avoid in your PPC Campaign

Posted by Orr Klein on Wed, Nov 16, 2016 @ 07:53 AM



PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for  how to succeed in PPC advertising.


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Tags: Google Adwords, PPC, Google, Adwords

4 Lead generation tips from experts

Posted by Ilan Klein on Mon, Jan 06, 2014 @ 01:38 PM

Looking for a way to get more clients? Lead generation and inbound marketing is one of those neverending tasks for almost any business, and an absolutely worthy and critical effort for most. How do you let your perfect customer know about your products and services? You make a list – and then you contact this list at tasteful intervals with information and special offers. But how do you go about making the list? Learn from your local inbound marketing company in Brooklyn.

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Tags: social media, lead generation, Google Adwords, Google, Adwords

Effective Landing Pages for Moving Companies

Posted by Michal Klein on Thu, Jun 13, 2013 @ 11:35 AM

Moving company online marketing is doomed without effective landing pages. For a moving and storage business, landing pages can be the most important pages on your website. This page greets–and hopefully converts--site visitors who arrive there as a result of your online marketing efforts. These potential new customers may be Google searchers who found you through natural search or by clicking your ad--or they may be coming from an email campaign. As an inbound marketing company in Brooklyn, we know how too keep these visitors interested and move them along toward a sale. To do this, you need the landing page basics. Be sure to check out our anatomy to an effective landing page as well!

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Tags: PPC, landing page optimization, Google, Adwords, A/B testing, moving companies