PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for how to succeed in PPC advertising.
