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Digital Marketing an Hour a Day Blog

How to increase PPC impressions

Posted by Orr Klein on Tue, Jan 31, 2017 @ 10:59 AM

Pay Per Click is an essential tool in the digital marketing world. You can market your product or service to those who wouldn’t have known about your business and be able to attract more people to who could be in need of your business. This can also be done by creating an inbound marketing strategy. Not only is it beneficial for small businesses to get their name out there to help support your digital marketing strategy, but it is also used by big companies as well. However, having a large budget at your disposal for pay per click advertising, might not be enough to ensure that your ads are reaching the people who will do business with you. Budget, while important, isn’t everything when it comes to PPC.

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Tags: Google Adwords, PPC, Exposure, Optimization, Campaigns

5 mistakes to avoid in your PPC Campaign

Posted by Orr Klein on Wed, Nov 16, 2016 @ 07:53 AM



PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for  how to succeed in PPC advertising.


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Tags: Google Adwords, PPC, Google, Adwords

Google Adwords: Tips for Creating High-Conversion Search Ads

Posted by Orr Klein on Tue, Jun 28, 2016 @ 10:25 AM


Pay per click advertising can have a huge impact on your marketing efforts. With Google Adwords, you can create high-conversion search ads that bring in new customers who are so ready to buy, that they're searching the Internet for the services and products you offer. It's really too good a marketing strategy to pass up.

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Tags: Google Adwords, PPC, Adwords, Optimization

4 Lead generation tips from experts

Posted by Ilan Klein on Mon, Jan 06, 2014 @ 01:38 PM

Looking for a way to get more clients? Lead generation and inbound marketing is one of those neverending tasks for almost any business, and an absolutely worthy and critical effort for most. How do you let your perfect customer know about your products and services? You make a list – and then you contact this list at tasteful intervals with information and special offers. But how do you go about making the list? Learn from your local inbound marketing company in Brooklyn.

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Tags: social media, lead generation, Google Adwords, Google, Adwords

Landing Page Optimization for Vitamin and Supplement Companies

Posted by Michal Klein on Thu, Aug 29, 2013 @ 10:20 AM



Vitamin company online marketing is critical to getting noticed in a crowded industry. Especially if your company is pursuing direct sales, a finely tuned online inbound marketing strategy can be a key sales driver. Whether your outlet is online-only or has a retail location as well, properly tuned marketing will put you in front of the crowd, not lost inside of it. And Park Slope Softworks, an inbound marketing company in Brooklyn, can help, thanks to our strong record developing online marketing campaigns specifically for vitamin and supplement companies. Learn about the anatomy of an effective landing page

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Tags: Google Adwords, PPC, landing page optimization