Real estate marketing has changed dramatically in recent years as more and more customers turn directly to the Internet to find their next homes. This has its pros and cons for real estate professionals. While clients have much more access to information than they used to have, they’re also more likely to find you from a Google search and to ask for your services.
Digital Marketing an Hour a Day Blog
You know your company needs a referral program. After all, no marketing strategy works better than referrals. People trust their friends and associates, and their recommendations automatically instill confidence in certain brands. Why not yours?
Online customers are finicky. With so many websites vying for their attention, they have endless distractions. They also know that the competition is steep. If they just keep looking, they might be able to find a better deal on the same item from another online shop.
What is link-building? And how can it help with your website's SEO performance?
Ever since the late 1990s, search engines have used links to calculate a web page popularity and importance. Of course, links aren't the only measure of a website's performance, but they are definitely worthy of your attention because they do have an influence on your search engine optimization performance.
We throw around the terms "content" and "content marketing" so often these days that they sometimes get used interchangeably. They're very different, however, and when you understand the difference, you might just approach your content marketing differently.
Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.
Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies that have a solid social media presence, the wealth of data and the varying platforms can be hard to sort through and prioritize. But there’s one thing you shouldn’t skip out on: Snapchat.
Snapchat is a relatively new arrival to social media; it began in 2011 as a way to post up to 10-second videos that then disappeared. Today, it has hundreds of millions of users and sees thousands of videos posted every second. They can also be saved, and are remarkably easy to create. For businesses, Snapchat equals an inexpensive, creative medium that uses urgency as a way to create appeal. It offers a way for businesses to share information that feels behind the scenes or fresh.
If you’re unfamiliar with Snapchat or wondering how you can get started and leverage this social media platform in a productive way for your company, use this infographic for helpful tips and ideas from an inbound marketing company in Brooklyn. Be sure to learn the answer to what is inbound marketing?
Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need something, and if you're the business they come across when they search for help online, you will have landed yourself a new customer.
A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social media marketing works. She may have liked your page because she lives in the neighborhood or because her co-worker liked your page. Whatever the reason, she's now getting your updates, so you have a chance to nurture this lead until she's ready to make a purchase.