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Digital Marketing an Hour a Day Blog

How to Build a Marketing Plan for LinkedIn

Posted by Orr Klein on Wed, Apr 18, 2018 @ 03:27 PM

Social media marketing can be a powerful tool for increasing brand awareness, promoting your products and services, and reaching new potential customers. If you’ve never experimented with using LinkedIn for marketing purposes you may want to consider its reach and influence.

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Tags: online marketing, Social Marketing, Linkedin

The simple guide to digital strategy

Posted by Orr Klein on Thu, Apr 12, 2018 @ 10:37 AM
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Tags: online marketing, content marketing, Inbound marketing, Marketing strategy, Web Abalytics, inbound strategy, Mobile Marketing

Tips for Creating a Local Facebook Business Marketing Strategy

Posted by Orr Klein on Tue, Apr 03, 2018 @ 12:41 PM

People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The key for business owners if to figure out how to create a local Facebook business marketing strategy because, unlike some other websites and social media platforms, Facebook isn’t really designed for local marketing.

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Tags: online marketing, social media, Inbound marketing, Social Media Visibility, Social Marketing

Ways to Retain Online Customers

Posted by Orr Klein on Wed, Mar 07, 2018 @ 01:14 PM

Online customers are finicky. With so many websites vying for their attention, they have endless distractions. They also know that the competition is steep. If they just keep looking, they might be able to find a better deal on the same item from another online shop.

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Tags: online marketing, Marketing strategy, inbound for small business

Key to Metrics: Testing, Testing, Testing

Posted by Orr Klein on Mon, Aug 29, 2016 @ 04:51 PM

The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your campaigns in real time in order to optimize campaign metrics.

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Tags: online marketing, A/B testing, Digital marketing, conversion rate optimization, Optimization, Testing

10 Ecommerce Conversion Mistakes to Avoid

Posted by Orr Klein on Tue, Jun 07, 2016 @ 04:45 PM

 

As an inbound marketing company in Brooklyn, we know exactly what it takes to run a successful shopping campaign. We also know the mistakes people make that can hinder an shopping campaign. So here are 10 ecommerce conversion mistakes to avoid. 

 

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Tags: online marketing, Mobile, Ecommerce, Social Selling

How to improve conversion rates with Geo-Targeting

Posted by Ilan Klein on Thu, Apr 21, 2016 @ 09:53 AM

 

Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.

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Tags: online marketing, PPC, Adwords, Marketing strategy, conversion rate optimization, Targeting

Five simple ways to start utilizing content marketing

Posted by Orr Klein on Tue, Apr 19, 2016 @ 12:49 PM



So you might be wondering, what the hell is content marketing? Why are all of these advertising wizards telling me that I need to start working on building my own content? I’m already a master at conventional advertising, why should I start this new form of marketing? Well, as it turns out, the average consumer does everything they humanly can to avoid ads. Adblock has become increasingly popular over the last few years and people use subscription services like Netflix in order to avoid commercials. What content marketing does is advertise your company in a seamless and interesting way. People are always interested in reading great content and it might as well come from you.  It’ll advertise your company, and entertain your potential clients. It’s a win-win situation! So, here’s what you can do to successfully start content marketing unless you want to be one of those old farts that still thinks conventional advertising is the only way to go. Here are five simple ways to start utilizing content marketing from an inbound marketing company in Brooklyn

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Tags: online marketing, Inbound marketing, Blogging, inbound for small business

8 reasons to write seasonal blog posts

Posted by Ilan Klein on Tue, Feb 16, 2016 @ 02:31 PM

Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need something, and if you're the business they come across when they search for help online, you will have landed yourself a new customer.

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Tags: online marketing, content marketing, Marketing strategy, Blogging, Social Media Visibility

Identifying Your Audience

Posted by Ilan Klein on Tue, Jan 19, 2016 @ 08:47 AM

It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's expertise with others.

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Tags: online marketing, social media, Inbound marketing, Marketing strategy, Social Media Visibility