Digital Marketing an Hour a Day Blog
Pay Per Click is an essential tool in the digital marketing world. You can market your product or service to those who wouldn’t have known about your business and be able to attract more people to who could be in need of your business. This can also be done by creating an inbound marketing strategy. Not only is it beneficial for small businesses to get their name out there to help support your digital marketing strategy, but it is also used by big companies as well. However, having a large budget at your disposal for pay per click advertising, might not be enough to ensure that your ads are reaching the people who will do business with you. Budget, while important, isn’t everything when it comes to PPC.
Many businesses are wondering why they aren’t showing up at the top of search results on Google. Chances are, there’s a lot of information out there about your business, but you aren’t the one controlling most of it. Many listing sites contain slightly different information about your business.
The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your campaigns in real time in order to optimize campaign metrics.
Pay per click advertising can have a huge impact on your marketing efforts. With Google Adwords, you can create high-conversion search ads that bring in new customers who are so ready to buy, that they're searching the Internet for the services and products you offer. It's really too good a marketing strategy to pass up.
So you might be wondering, why is my website on the third page of a Google search? Why can’t I get any views on my super interesting article about HTML tables vs. Div layouts? Well here’s the thing, Google uses a complex formula to determine what makes it to the top of any search, and unfortunately for us, Google has this formula locked up in some vault away from us laymen. However, there is still hope. There are several tactics anyone can use to help optimize search engine results and improve your SEO ranking from an inbound marketing company in Brooklyn.