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Digital Marketing an Hour a Day Blog

Why Every Business Should Have a Remarketing Campaign

Posted by Orr Klein on Wed, May 02, 2018 @ 05:41 PM


Remarketing plans are gaining momentum as an important way to reach former customers, existing customers, and potential customers. You’ve probably been hearing about remarketing plans, but do you know why every business should have one of these plans? In this post, we’ll look at several of the most important reasons why Every Business Should Have a Remarketing Campaign. 

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Tags: PPC, Campaigns, Remarketing

How to increase PPC impressions

Posted by Orr Klein on Tue, Jan 31, 2017 @ 10:59 AM

Pay Per Click is an essential tool in the digital marketing world. You can market your product or service to those who wouldn’t have known about your business and be able to attract more people to who could be in need of your business. This can also be done by creating an inbound marketing strategy. Not only is it beneficial for small businesses to get their name out there to help support your digital marketing strategy, but it is also used by big companies as well. However, having a large budget at your disposal for pay per click advertising, might not be enough to ensure that your ads are reaching the people who will do business with you. Budget, while important, isn’t everything when it comes to PPC.

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Tags: Google Adwords, PPC, Exposure, Optimization, Campaigns

5 mistakes to avoid in your PPC Campaign

Posted by Orr Klein on Wed, Nov 16, 2016 @ 07:53 AM



PPC is a unique form of marketing that can help support your inbound marketing strategy. However, it can be daunting to people who have not worked with Google Adwords before. It’s very technical and it is easy for someone to make a mistake that could set their campaign back, ultimately losing some potential leads, or costing more money than anticipated. Park Slope Softworks, an inbound marketing company in Brooklyn, has developed a list of 5 mistakes to avoid in your PPC campaign. Check out our guide as for  how to succeed in PPC advertising.


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Tags: Google Adwords, PPC, Google, Adwords

Google Adwords: Tips for Creating High-Conversion Search Ads

Posted by Orr Klein on Tue, Jun 28, 2016 @ 10:25 AM


Pay per click advertising can have a huge impact on your marketing efforts. With Google Adwords, you can create high-conversion search ads that bring in new customers who are so ready to buy, that they're searching the Internet for the services and products you offer. It's really too good a marketing strategy to pass up.

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Tags: Google Adwords, PPC, Adwords, Optimization

Four reasons you should use the Google "Call only" Campaign

Posted by Orr Klein on Thu, May 26, 2016 @ 12:11 PM


I don’t know about you, but I like talking to people while doing any sort of business. I enjoy getting a feel for the product I’m investing in, by talking to a real life human being about said product. It’s pretty fun, sometimes they’ll give you a discount or a special deal you wouldn’t have gotten otherwise. Other Times, you’ll get to have a pleasant conversation with someone that is paid to talk to you, which is perfectly fine if you just want to establish that human connection while doing some sort of business.

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Tags: lead generation, PPC, conversion rate optimization, Campaigns, Mobile advertising, Mobile Marketing

How to improve conversion rates with Geo-Targeting

Posted by Ilan Klein on Thu, Apr 21, 2016 @ 09:53 AM


Your website has less than 4 seconds to convince visitors to stay, and increasingly, geo-targeting is a powerful tool to help you engage visitors and improve your conversion rate. Geo-targeting is simply targeting visitors based on their geolocation. This can be as specific as a neighborhood or city or as general as a state or country. It involves delivering web content that is relevant to your visitors' locations. This geo-specific content catches their attention, improves your SEO (be sure to check out our Free SEO analysis), and helps visitors to feel that you've provided a special local niche in the vast, impersonal Internet. The following techniques can help you to improve your conversion rates through geo-targeting from an inbound marketing company in Brooklyn.

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Tags: online marketing, PPC, Adwords, Marketing strategy, conversion rate optimization, Targeting

Landing Page Optimization for Vitamin and Supplement Companies

Posted by Michal Klein on Thu, Aug 29, 2013 @ 10:20 AM



Vitamin company online marketing is critical to getting noticed in a crowded industry. Especially if your company is pursuing direct sales, a finely tuned online inbound marketing strategy can be a key sales driver. Whether your outlet is online-only or has a retail location as well, properly tuned marketing will put you in front of the crowd, not lost inside of it. And Park Slope Softworks, an inbound marketing company in Brooklyn, can help, thanks to our strong record developing online marketing campaigns specifically for vitamin and supplement companies. Learn about the anatomy of an effective landing page

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Tags: Google Adwords, PPC, landing page optimization

Effective Landing Pages for Moving Companies

Posted by Michal Klein on Thu, Jun 13, 2013 @ 11:35 AM

Moving company online marketing is doomed without effective landing pages. For a moving and storage business, landing pages can be the most important pages on your website. This page greets–and hopefully converts--site visitors who arrive there as a result of your online marketing efforts. These potential new customers may be Google searchers who found you through natural search or by clicking your ad--or they may be coming from an email campaign. As an inbound marketing company in Brooklyn, we know how too keep these visitors interested and move them along toward a sale. To do this, you need the landing page basics. Be sure to check out our anatomy to an effective landing page as well!

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Tags: PPC, landing page optimization, Google, Adwords, A/B testing, moving companies