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Digital Marketing an Hour a Day Blog

The Best Times for Your Business to Post on Social Media

Posted by Orr Klein on Mon, Jul 02, 2018 @ 11:44 AM

Does it really matter what time you publish your business posts on social media? If you’re looking for the best return on your marketing investment, it does. You work hard to create meaningful blog posts, web content, and social media posts, and if you want the greatest impact possible, you should be mindful about when you post.

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Tags: Digital marketing, Social Media Visibility, Social Marketing

How to Build a Marketing Plan for LinkedIn

Posted by Orr Klein on Wed, Apr 18, 2018 @ 03:27 PM

Social media marketing can be a powerful tool for increasing brand awareness, promoting your products and services, and reaching new potential customers. If you’ve never experimented with using LinkedIn for marketing purposes you may want to consider its reach and influence.

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Tags: online marketing, Social Marketing, Linkedin

Tips for Creating a Local Facebook Business Marketing Strategy

Posted by Orr Klein on Tue, Apr 03, 2018 @ 12:41 PM

People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The key for business owners if to figure out how to create a local Facebook business marketing strategy because, unlike some other websites and social media platforms, Facebook isn’t really designed for local marketing.

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Tags: online marketing, social media, Inbound marketing, Social Media Visibility, Social Marketing

Social Media as a part of your inbound marketing strategy

Posted by Orr Klein on Thu, Oct 20, 2016 @ 11:31 AM

 

Social Media has become an extremely important aspect of inbound marketing, especially with the rise of Twitter in 2007. Many businesses have found ways to benefit off social media, and have used social media to their advantage. However, many businesses are just starting to get into social media, and are wondering how they can use social media as a part of their inbound marketing strategy. Park Slope Softworks, an inbound marketing company in Brooklyn, has worked extremely hard to providing quality inbound marketing in Brooklyn and New York City areas. Here are some tips and tricks to using social media as a part of your inbound marketing strategy.

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Tags: social media, social promotions, Social Marketing

Contests as a part of your inbound marketing strategy

Posted by Orr Klein on Fri, Oct 14, 2016 @ 12:31 PM

 

Getting potential clients to notice your business can be tough. Competition is always fierce, you and your competitors are trying to appeal to the same client base. So, differentiating yourself is always important. There are many ways to do it, but here in  Park Slope Softworks, an inbound marketing company in Brooklyn, we believe you should harness the power of promotions to support your inbound marketing strategy and lead flow. One of the ways to do this is by starting a contest! By giving something substantial away, you’ll be sure to catch people’s interests and have them come and  check out your business.

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Tags: SEO, social promotions, Social Marketing, contests

Using Nostalgia to Engage Social Media Users as part of your inbound Marketing strategy

Posted by Orr Klein on Thu, May 26, 2016 @ 02:51 PM

Ah, the good old days.

What feelings are invoked when you say or hear that phrase? Have you ever bought something not because you needed it but because it reminded you of an event or person from your past?

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Tags: social media, content marketing, Blogging, inbound for small business, inbound strategy, Social Marketing

How to incorporate Youtube in your Digital Marketing strategy

Posted by Ilan Klein on Tue, May 03, 2016 @ 09:36 AM

YouTube has been around for over a decade now, and its reach is staggering.

  • YouTube has over 1 billion users
  • Over 300 hours of YouTube video are uploaded every minute
  • Half of YouTube views are on mobile devices
  • More than 1 million marketers use Google ad platforms (most of these are small businesses)

Video marketing is hot. Are you taking advantage of YouTube's amazing opportunities to reach new prospects and show prospects what you have to offer? Let's take a look at how you can incorporate YouTube in your digital marketing strategy.

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Tags: Inbound marketing, Digital marketing, visual trends in digital marketing, Video Marketing, Youtube Marketing, Social Marketing