People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The key for business owners if to figure out how to create a local Facebook business marketing strategy because, unlike some other websites and social media platforms, Facebook isn’t really designed for local marketing.
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Social Media has become an extremely important aspect of inbound marketing, especially with the rise of Twitter in 2007. Many businesses have found ways to benefit off social media, and have used social media to their advantage. However, many businesses are just starting to get into social media, and are wondering how they can use social media as a part of their inbound marketing strategy. Park Slope Softworks, an inbound marketing company in Brooklyn, has worked extremely hard to providing quality inbound marketing in Brooklyn and New York City areas. Here are some tips and tricks to using social media as a part of your inbound marketing strategy.
If you've used LinkedIn in the past, you may not realize that it has changed. It was traditionally used as a social network to help professionals expand their business contacts and make connections, but it has evolved into a powerful platform for publishing and distributing content. In fact, if you're not using LinkedIn to grow your business, you may be missing out on precious opportunities.
Discovering your customers' needs and making sure that your website fills those needs are key to your company's success. Does your current website have what it takes? Can it help customers to define their needs, realize that you're the one who can meet the need, and then lead them through your sales funnel?
Ah, the good old days.
What feelings are invoked when you say or hear that phrase? Have you ever bought something not because you needed it but because it reminded you of an event or person from your past?
Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies that have a solid social media presence, the wealth of data and the varying platforms can be hard to sort through and prioritize. But there’s one thing you shouldn’t skip out on: Snapchat.
Snapchat is a relatively new arrival to social media; it began in 2011 as a way to post up to 10-second videos that then disappeared. Today, it has hundreds of millions of users and sees thousands of videos posted every second. They can also be saved, and are remarkably easy to create. For businesses, Snapchat equals an inexpensive, creative medium that uses urgency as a way to create appeal. It offers a way for businesses to share information that feels behind the scenes or fresh.
If you’re unfamiliar with Snapchat or wondering how you can get started and leverage this social media platform in a productive way for your company, use this infographic for helpful tips and ideas from an inbound marketing company in Brooklyn. Be sure to learn the answer to what is inbound marketing?
A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social media marketing works. She may have liked your page because she lives in the neighborhood or because her co-worker liked your page. Whatever the reason, she's now getting your updates, so you have a chance to nurture this lead until she's ready to make a purchase.
Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and whether or not you come out and say that something is free, harnessing the power of promotions can make a huge difference in the success of your inbound marketing and social media campaigns. Learn from your local inbound marketing company in Brooklyn the answer to the question: what is inbound marketing?
It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's expertise with others.
There's no doubt about it: social media is changing the way people communicate. Wise business owners and Park Slope Softworks, an inbound marketing company in Brooklyn, recognize this and are developing social media strategies to grow their online audiences and increase their sales.