Does it really matter what time you publish your business posts on social media? If you’re looking for the best return on your marketing investment, it does. You work hard to create meaningful blog posts, web content, and social media posts, and if you want the greatest impact possible, you should be mindful about when you post.
Digital Marketing an Hour a Day Blog
People use Facebook all over the world to keep in touch with friends and family, but increasingly, people are also using Facebook to find businesses in their local communities. The key for business owners if to figure out how to create a local Facebook business marketing strategy because, unlike some other websites and social media platforms, Facebook isn’t really designed for local marketing.
If you've used LinkedIn in the past, you may not realize that it has changed. It was traditionally used as a social network to help professionals expand their business contacts and make connections, but it has evolved into a powerful platform for publishing and distributing content. In fact, if you're not using LinkedIn to grow your business, you may be missing out on precious opportunities.
We all know that content is King. Good content delivers interested readers to your website or ecommerce application and helps you convert them into buyers. We all use and need content... Matt Banner, our friend and the owner of OnBlastblog.com prepared this cool infographic with some instructions and advice on how to start a career of professional blogging and content creation. Some visual storytelling for you guys from an inbound marketing company in Brooklyn. Learn the answer to the question: What is inbound marketing?
Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies that have a solid social media presence, the wealth of data and the varying platforms can be hard to sort through and prioritize. But there’s one thing you shouldn’t skip out on: Snapchat.
Snapchat is a relatively new arrival to social media; it began in 2011 as a way to post up to 10-second videos that then disappeared. Today, it has hundreds of millions of users and sees thousands of videos posted every second. They can also be saved, and are remarkably easy to create. For businesses, Snapchat equals an inexpensive, creative medium that uses urgency as a way to create appeal. It offers a way for businesses to share information that feels behind the scenes or fresh.
If you’re unfamiliar with Snapchat or wondering how you can get started and leverage this social media platform in a productive way for your company, use this infographic for helpful tips and ideas from an inbound marketing company in Brooklyn. Be sure to learn the answer to what is inbound marketing?
Helping prospects to find your website is the goal of inbound marketing. You don't know exactly which people can benefit from your products and services, but they know when they need something, and if you're the business they come across when they search for help online, you will have landed yourself a new customer.
A potential prospect clicked "Like" on your company's Facebook page. That's great! But it doesn't necessarily mean that she's ready to buy something from you just yet. That's not how social media marketing works. She may have liked your page because she lives in the neighborhood or because her co-worker liked your page. Whatever the reason, she's now getting your updates, so you have a chance to nurture this lead until she's ready to make a purchase.
Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and whether or not you come out and say that something is free, harnessing the power of promotions can make a huge difference in the success of your inbound marketing and social media campaigns. Learn from your local inbound marketing company in Brooklyn the answer to the question: what is inbound marketing?
It's true: inbound marketing can do wonders for your business. It can increase your visibility, allow you to connect with prospective customers in personal and productive ways, and give you a way to share your company's expertise with others.
It's no secret that savvy marketers use social media to grow their businesses. A presence on Facebook, Instagram, Twitter, LinkedIn, and other sites increases your Social Media visibility and allows you to reach people you may never have been able to reach otherwise. Clearly, social media is a low-cost, high-impact venue for promoting and growing your business. Especially when it is coupled with high quality content that is geared for social media promotion. Social syndication is very important!