Digital Marketing an Hour a Day Blog

Social Media has become an extremely important aspect of inbound marketing, especially with the rise of Twitter in 2007. Many businesses have found ways to benefit off social media, and have used social media to their advantage. However, many businesses are just starting to get into social media, and are wondering how they can use social media as a part of their inbound marketing strategy. Park Slope Softworks, an inbound marketing company in Brooklyn, has worked extremely hard to providing quality inbound marketing in Brooklyn and New York City areas. Here are some tips and tricks to using social media as a part of your inbound marketing strategy.

Getting potential clients to notice your business can be tough. Competition is always fierce, you and your competitors are trying to appeal to the same client base. So, differentiating yourself is always important. There are many ways to do it, but here in  Park Slope Softworks, an inbound marketing company in Brooklyn, we believe you should harness the power of promotions to support your inbound marketing strategy and lead flow. One of the ways to do this is by starting a contest! By giving something substantial away, you’ll be sure to catch people’s interests and have them come and  check out your business.

Links, clicks, sharing, searches: There’s new terminology that drives businesses and determines how they measure success in social outreach. For the uninitiated, it can feel overwhelming. Even for those companies that have a solid social media presence, the wealth of data and the varying platforms can be hard to sort through and prioritize. But there’s one thing you shouldn’t skip out on: Snapchat.

Snapchat is a relatively new arrival to social media; it began in 2011 as a way to post up to 10-second videos that then disappeared. Today, it has hundreds of millions of users and sees thousands of videos posted every second. They can also be saved, and are remarkably easy to create. For businesses, Snapchat equals an inexpensive, creative medium that uses urgency as a way to create appeal. It offers a way for businesses to share information that feels behind the scenes or fresh.
If you’re unfamiliar with Snapchat or wondering how you can get started and leverage this social media platform in a productive way for your company, use this infographic for helpful tips and ideas from an inbound marketing company in Brooklyn.  Be sure to learn the answer to what is inbound marketing?

Free! Everybody loves that word. That's why Gregory Ciotti cited "free" as one of his "5 most persuasive words in the English language." As marketers, we certainly want to use persuasive words, and whether or not you come out and say that something is free, harnessing the power of promotions can make a huge difference in the success of your inbound marketing and social media campaigns. Learn from your local inbound marketing company in Brooklyn the answer to the question: what is inbound marketing?