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Digital Marketing an Hour a Day Blog

Key to Metrics: Testing, Testing, Testing

Posted by Orr Klein on Mon, Aug 29, 2016 @ 04:51 PM

The key to metrics: testing, testing, testing. One of the best things about digital marketing is the valuable, immediate feedback you can receive on each of your campaigns. Rather than throwing your marketing strategies out there and having to wait for weeks or months to see if your bottom line improves, you can test your campaigns in real time in order to optimize campaign metrics.

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Tags: online marketing, A/B testing, Digital marketing, conversion rate optimization, Optimization, Testing