Discovering your customers' needs and making sure that your website fills those needs are key to your company's success. Does your current website have what it takes? Can it help customers to define their needs, realize that you're the one who can meet the need, and then lead them through your sales funnel?
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Even if you're well-versed in search engine optimization, it's still important to keep up with the latest and greatest SEO technologies, and if you're just starting out in SEO, well, there's hope for you, too.
Web analytics make it possible for digital marketers to evaluate what's working and what's not. Visitors to your website may seem like anonymous ghosts at times, but when you use Google Analytics, you can know when they visit, what they visit, how long they stay, and much more. This information is gold. If you're not currently using analytics, you're missing out on opportunities to attract more traffic and improve your conversion rates. That's why we've put together a list of 10 tips on how to use web analytics for better innound marketing, from an inbound marketing company in Brooklyn.