You’ve probably had a website and blog for years, and these tools have probably helped you to attract new customers to your moving company and to gain credibility in your industry. But online marketing trends change frequently, and if you don’t evolve with the trends, you will miss out on valuable opportunities.
Take video, for instance. Video has been one of the hottest trends in digital marketing over the last two years, and the statistics say it all.
- YouTube reaches more viewers (ages 18-49) than any of the cable television networks
- 78% of people watch online videos every week
- 59% of executives say they prefer watching video to reading text
- Shoppers who view videos are 174% more likely to make a purchase than those who don’t
How can you capitalize on these impressive statistics? Use video to improve your moving company’s digital marketing. Here are a few tips to get you started.
Create Stories with Your Videos
Storytelling is not only compelling, but it also helps viewers to remember your message. And moving companies are in an enviable position because every move has a story of its own.
Instead of creating videos full of statistics and lists of benefits, use stories to meet people’s needs and solve their problems. Identify the problems faced by people who are moving and then use storytelling to show how your moving company is in the best position to solve those problems.
Just because you’re serious about your business doesn’t mean your marketing has to have a serious tone. In fact, people appreciate a little levity in their lives. People want to laugh and be pulled out of their humdrum daily schedules. Produce videos that will make people smile, and you’ll be surprised at the results.
You may remember an Australian public service announcement that went viral a few years ago: “Dumb Ways to Die.” If Metro Trains had created a standard, boring public service message to talk about safety, it would only have been watched by people who were forced to watch it (in classrooms and workplaces). But because it was funny and catchy, it received over 175 million views. Can you imagine what a single viral video could do for your moving company?
Just because you’re producing videos for your marketing doesn’t mean you can throw SEO out the window. In fact, with fewer words for the search engines to crawl, SEO becomes more important than ever.
When you upload your videos to your website or blog, include carefully crafted descriptions. This is what Google will crawl, so it’s essential that you don’t neglect them. Host your videos on your own domain instead of on YouTube or another video service because you want traffic to flow to your website, not to YouTube. Also, fill out all of the metadata possible for each video. Tags are essential for boosting your videos in searches.
If you haven’t started using video yet for marketing your moving company, there’s no time to lose. There are countless blogs and videos online to help you learn about shooting and editing videos; if you don’t have time to tackle this learning curve yourself, find someone on your staff who is willing and able to learn. With so much easy-to-use video editing software available today (and with impressive video cameras on everyone’s smartphones) there’s no reason to delay your jump into video marketing.
If you simply don’t have the time to work on video yourself, you can hire out the work. Even if you have to pay a little more for videos than you’ve paid for other types of content, the investment will likely be well worth the sacrifice. After all, 92% of mobile video viewers share videos with others. You may see a greater return on your videos than you’ve ever seen with your blog or social media.
For more information about using video for digital marketing, or to discuss your moving company’s unique marketing strategy, get in touch with us at Park Slope Softworks, your Brooklyn digital marketing agency.
Using Video to Improve Your Moving Company's Marketing