Digital Marketing an Hour a Day Blog

Using Nostalgia to Engage Social Media Users as part of your inbound Marketing strategy

Posted by Orr Klein on Thu, May 26, 2016 @ 02:51 PM


Ah, the good old days.

What feelings are invoked when you say or hear that phrase? Have you ever bought something not because you needed it but because it reminded you of an event or person from your past?

There's something so positive, so comforting about nostalgia. It takes us away from the current stresses of life and places us gently in the realm of good memories. And you can use nostalgia to grow your online audience and add it to your inbound marketing strategy. So from an inbound marketing company, here is how you can do it.

Think Retro With Your Images


Modern life is very crisp. Hi-def television, digital animation, and sleek web design all produce sleek, attractive images, but they also leave us craving images that look more "real." When you offer retro images in your social media and web design--pencil sketches, black-and-white photographs from the past, and video from yesteryear--you can really get viewers' attention. Use retro images on Twitter or Facebook to invite consumers to your website and experience the nostalgia they're seeking. (Learn more about image use in Social Media by reading our blog about Visual trends in Digital Marketing. It will definetely help your visual storytelling)

Revert to Childhood


Inbound marketing is all about building relationships. A Nostalgia driven inbound marketing strategy is about reminding people of their childhoods is a fantastic way to establish a relationship. In order to do this, you'll have to do your research.

First, target your audience. Are you trying to attract Baby Boomers, Gen Xers, Millennials? Once you've pinpointed your audience, find out what your target group experienced during their childhoods. For example, if you're targeting Gen Xers, you might want to remind them of the notes they passed in class, the friendship pins they wore on their shoes, or the grunge scene they experienced in college.

People love to take a walk down memory lane and remember the songs they listened to on the radio and the silly fashions they wore in high school. Social media posts that lead people on a walk down memory lane are highly shareable and give you a chance to "go viral."

Remind Them of How Things Used to Be


Have a clear content strategy, before you embark on a nostalgia driven content marketing campaign. Nostalgic marketing doesn't only have to focus on how awesome the past was. It can also remind people of how far we've come. For example, you could post a picture of someone using a "car phone" from the 80s to drive home the benefit of the super slim smartphone you're selling. Seeing the old 80's car phone gives people a laugh and reminds them of how good we've got it now.

Take Advantage of Hashtags


#FlashbackFridays and #TBTs give you a perfect excuse to post your nostalgia-themed content. Mix up your hashtags with your other macro-branded strategies, and you'll spread your nostalgic content to new audiences.

Whether you work nostalgia in to your overall marketing themes or simply use it for occasional posts, you'll find that it's a great tool for growing your online audience and increasing sales through social media. For more information about social media marketing strategies, or to set up a time for a consultation, contact us at Park Slope Softworks. 646-519-3534 or just hit the button below and shoot us a short message. We would love to hear from you.

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Tags: social media, content marketing, Blogging, inbound for small business, inbound strategy, Social Marketing