If you’re wondering how to succeed in PPC advertising, we have some suggestions for you.
The reason we’re seeing so much interest in PPC advertising is because Google is far-and-away the most popular search engine in the world right now. In fact, Google gets more than 81% of global search traffic.
Digital marketers know that if they’re going to have any chance of improving their online conversion rates they’re going to have to play by Google’s rules, and PPC is one of the best ways to give you an edge in the competition.
In this blog post we’ll look at several reasons you should be AdWords certified. But first, a question: what does it mean to be AdWords certified?
What It Means to Be AdWords Certified
Google defines AdWords certification as a professional accreditation given to individuals and/or companies that shows proficiency in AdWords. When you become AdWords certified, you can display a badge on your site that proves that Google recognizes you as an expert in PPC advertising.
You can sign up to get started with AdWords certification at the Google Partners page where you’ll fill out some contact information and then take some exams. There’s the AdWords Fundamentals exam, which covers basic and intermediate PPC concepts, and everyone who wants to be certified must take this exam.
Once you’ve finished the Fundamentals exam, you’ll need to take at least one additional advertising assessment from among these choices: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
Certification lasts for one year, at which time you’ll need to retake your exams.
Why You Should Be AdWords Certified
It sounds like a lot of hassle, but there are several benefits that make certification well worth your while. Here they are.
You Get Trained Directly by Google
There are plenty of blogs and videos out there that can teach you the ropes of Google AdWords, but you just can’t beat the opportunity of being taught directly by Google. In your AdWords certification training you’ll be taught how to use AdWords in the best possible way, directly from the people who invented the program in the first place. The difference between being trained by the source (Google) and by a third party is that Google always has the latest and greatest information about their products before the third parties can catch up. It’s best to go straight to the source.
You Can Impress Your Customers and Clients
Being endorsed by Google is one of the best ways to impress your customers and improve your odds of expanding your clientele. Customers and clients want assurance that you’re trustworthy and know what you’re doing, and AdWords certification helps you to be more reputable, especially if your industry relies heavily on marketing and technology.
You Can Learn About Other Tools
Google has designed their SEO tools to be integrated and interconnected. By learning how to use one of their tools, you can pick up tips and tricks for using their other tools as well. For instance, during your AdWords training, you’ll not only become more adept at using AdWords, but you’ll also get better at using Google Engage as well as other tools and services.
You’ll Improve Your PPC Performance
Best of all, you’ll get better at PPC advertising and reap the benefits of knowing how to use this amazing tool more effectively. If you’ve been using AdWords for years, you may be surprised to learn about new features that have been invented and integrated since you first started using it. Also, through your training, you may have the opportunity to participate in free live training webinars in which you can get your specific questions answered by Google experts. All of this training will help you to use PPC advertising more effectively, which will help you to achieve your marketing goals.
For more information about Google AdWords--or to talk about any other inbound marketing topic--get in touch with us at Park Slope Softworks, your Brooklyn content marketing agency. You can also get a Free SEO analysis of your website to find out what you can do to get better results.