Search engine optimization, or SEO, is one of the most important resources to your digital marketing strategy. As good SEO work will naturally drive more people to your website. Ranking higher on Google gives you an edge over your competition, and takes a lot of work to get to that level. As a Brooklyn SEO company, we know that SEO is a very time-consuming task and can be a difficult hurdle to jump if you are a start-up company, or already have a small internet presence. Here are some reasons why you should hire a professional to work on your SEO. Even if it cost more then working on it yourself, you’ll ultimately have more effective and efficient SEO score.
Did you just launch an awesome website? Congratulations! However, the work has only begun. Depending on your industry, and where you are located, You could face a lot of competition from other websites that have spent years building up their SEO. If you are a startup, there is a good chance that you have not hired an SEO consultant (or even a marketing agency!), unless you have hired a digital marketing agency to help you. If you are planning to do all of the SEO work by yourself, you should look into hiring a professional. You’re going to be so busy trying to increase conversions or sales, manage your current employees, and plan on how to make your business better then it is now. You won’t have time to do any of the work yourself, or train an in-house hire to do your SEO work for you. SEO is very time consuming, and labor intensive. Investing in a professional is worth it for any start-up company with a lot of competition. Learn about whether you should hire an in-house employee vs a digital marketing company.
Not sure what you are doing
SEO can be a daunting and complex task for someone to take on, especially a company that has not developed their web presence at all. If you are debating to do SEO work yourself, make sure you ask yourself these series of questions
- Are you ready to regularly optimize your local listings?
- Can you optimize on-page SEO performance?
- Do you know how to optimize your Facebook, Twittter, Linkedin, Google +, and Instagram posts?
- Are you able to create a link building strategy?
- Are you able to identify your audience and talk directly to it through your web channels?
If you answered no to any of these questions, it's time to hire a professional. SEO experts know what they are doing. Whether it’s content marketing, content creation, or inbound marketing tactics, SEO experts will be able to boost your organic search ranking. Attempting to do SEO work without a professional’s help will often leave you with more issues then if you were to hire a professional. The last thing you want is to just spam all of your keywords, and have Google demote your website as spam.
Simply no traffic
A lot of people wonder why they are not getting traffic to their website. You could have paid a lot of money to make the sexiest and sleekest website money can buy, but it does not guarantee you will receive any traffic towards your site. You can increase traffic to your site using inbound marketing tactics, but one of biggest investments you’ll make to getting more people visit your site is properly building up your SEO.
As a Brooklyn SEO company, Park slope softworks has built SEO for many companies and have learned the art of creating an effective SEO strategy. Learn more about our SEO services here and understand what makes a Brooklyn SEO company a more reliable option than working on SEO yourself. To learn more about SEO, check out Park Slope Softworks blog. Call today to request a free consultation, and get a FREE SEO analysis for your website!