Your business success depends on turning leads into paying customers. It’s a delicate proposition, but our team of experts at ParkSlope Softworks has developed tools and strategies for helping you to lead your prospects through your sales process, safe and sound.
Most of the people who find their ways to your website are not yet ready to make a purchase. The timing might not be right or they may not yet be comfortable with your company. We help you understand the psychology of your prospects and give you ways to engage with them until they’re ready to become paying customers.
Different leads are at different places in their interest and decision-making process. Some are only mildly lukewarm in their interest while others are teetering on the edge of making a decision today. As a marketing agency we offer lead-scoring tools that look at demographics and behavior to help your sales team know which leads to prioritize.
Not only can social media help to spread the word about your brand, your services, and your products, but it can also be an effective tool for nurturing prospects as they make their way through your pipeline to becoming paying customers.
Once we’ve discovered what works best for your company, automation can help you to continue working effectively without investing so much time into your marketing. Let’s face it: you’re busy! The fewer details you have to think about on a daily basis, the more effective your business can be. We have the tools to automate successful campaigns, conversion paths, and even conversations.