Fresh content keeps your website vibrant, alive, and attracting new and existing customers. It’s what establishes your brand and pulls prospects into your sales funnel. Creating content isn’t always easy, though. It can be difficult to continually come up with topics to write about and interesting things to say. As a marketing agency, we can help.
A good business blog is the engine of your inbound marketing. When you consistently have fresh content on your blog, your SEO continually improves, and you have a wealth of information to share on social media. We can help you establish a blog editorial calendar, complete with seasonal and evergreen posts, that will keep your content interesting and consistent.
Graphics and images play an increasingly important role in content creation. Not only can they contribute to your SEO success, but they can hold visitors on your site who might otherwise look elsewhere. You only have 4 seconds to grab visitors’ attention, and well-chosen graphics and images can be the factor that holds them there long enough to find out what you have to offer.
The fusion of video and text is transforming the way marketers tell stories. Video content is eye-catching and appealing, and it has the potential to send your messaging viral. Depending on your branding, your marketing goals, and your budget, video content can be a very effective tool for inbound marketing.
Once you’re publishing effective blog posts, you may want to consider publishing more complex content like ebooks, white papers, and guides. These publications can be used to establish you as an expert in your field and to give prospects an incentive to find out more about your company.
Your inbound marketing success depends on your content having a distinct style and voice that sets you apart from the boring competition. It should be recognizable and interesting, just like your company. Your customers are a specific set of people, and they respond to certain words, phrases, ideas, and offerings. We help you zero in on your specific audience so that your content can be addressed especially to them. If you’re still struggling to find your brand’s voice, we can help with that too.