According to the website "Content Marketing institute" Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Mobile technology has turned us all into information addicts. A question pops into our heads like, "Will it rain on Thursday afternoon?" and we have to know the answer immediately. Why? Because we can. A few swipes on a little glass screen and we know that yes, it is indeed going to rain on Thursday afternoon. And we're satisfied.
Savvy marketers like you and I know that in order to draw people to our sites we have to feed that information addiction. They're going to want to know something you know, and if you supply that information in a clever and readable way, they'll come to you for more information later. We all know they'll need it.This is the basis of content marketing. People want information. You provide it. They come to you because you're the expert.It sounds simple, but how do you provide high-quality, meaningful content on a regular basis? You've got a business to run! You don't have time to sit around writing witty blog posts, finding royalty-free images to accompany your content, and posting your content to social media. And yet, that's what it takes to get people to your site where they can realize that you have exactly what they're looking for. That's why, as a marketing agency, we've put together a Content Marketing platform with everything you need to start attracting visitors, converting leads, and closing customers.
It's not enough these days to make sure you have a web page or blog post with a few keywords interspersed throughout your content. Your content has to be rich and readable, it needs a voice that reflects your brand, and it needs to be timely. In other words, it needs to deliver.
Timely content fills the needs of the day or anticipates a seasonal issue or concern. It makes people sit up and realize, "Oh yeah! I do need to change the batteries in my smoke detector. Boy, this blog is really helpful! I should call these guys about the noise my air conditioner is making."
It's pretty easy to start a blog. That's the easy part. The hard part is consistently posting to it when you're behind on your accounts, booked out on appointments through Saturday, and running on 6 hours of sleep. Delegating your content marketing can keep your inbound marketing running like clockwork without your having to worry about more items on your already-full to-do list.
In the past, it was enough to have a website that looked like a sleek, glossy brochure. People could find out a little about your company and then call you to book an appointment or schedule an estimate. Those days are gone. Today, people expect to interact with you through the Internet, and social media plays an important role in this two-way marketing concept.
Using social media to grab attention and direct visitors to your website is key to an effective inbound marketing campaign. Social media posts for businesses should reflect the brand you've created and keep people interested in what's going on with your business. Like consistent blogging, consistent social media posting can feel like just one more thing that you don't have time for. And in truth, you probably don't have time for it. It's one of those things you're going to have to delegate if it's going to get done and done in a way that promotes your business.
These key components of content marketing (quality content, consistency, and social media) can really boost the reach of your advertising, helping you to attract visitors to your website, convert those visitors into leads, and ultimately close sales. We'll help you get where you want to go.