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What is inbound Marketing

Only the best way to turn strangers into buyers and promoters of your business

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You're hungry, but you only have 20 minutes before your next appointment. What do you do? You pull your phone out of your pocket and Google "sandwich shop upper east side." Pretty soon, you're standing at the counter asking for turkey and Swiss, hold the onions.If that's what you do when you need something, you can bet that's what your customers do, too. They don't thumb through the collection of direct mail ads collecting on the kitchen counter. They don't take a poll of all their neighbors to find out which carpet cleaner they like best. They just get online and find it themselves.Marketing has turned upside down in the last decade. Instead of going out and finding customers, today's firms have to figure out how to "get found" by their customers. And as a marketing agency, that's what we're here to help you do.

 

WE HELP THEM FIND YOU

Our job is to get the right visitors to your website. The right visitors aren't the ones who are there to click a few links and then leave. The right visitors are the ones who are looking specifically for what you offer and are ready to spend. Here's how we do it:

  • Attract Customers
  • Convert Leads
  • Close Customers
  • Build Loyalty
  • Automate Marketing

We didn't just make this up. These are the tried-and-true strategies we have used with our clients to build their businesses and take advantage of the most powerful marketing methods out there today. This is what you need to make your website stand out among the crowd and attract the customers that will help your business to thrive.

 

ATTRACT VISITORS

Before you can even think about closing customers and building loyalty, you've got to get visitors to your website. Through a combination of several strategies, we can get people to your website. Just using one or two strategies is not enough to bump you to the top of the search results; an active, consistent campaign is necessary. Here are some of the strategies we use:
  • Keyword Research
  • Consistent Blogging
  • On-Page Optimization
  • Social Media Promotion
  • Assessment and Analytics

 

CONVERT LEADS

Once you get people to your website, you need a way for them to take action. If they can wander in anonymously and leave before you know anything about them, all of your work attracting visitors has been for naught. We've found that converting leads depends on the following:
  • Promotion
  • Lists and Segmentation
  • Progress Assessment and Analytics
  • Creation of Content and Conversion Paths

 

CLOSING CUSTOMERS

Not everyone is ready to buy the first time they visit your website, and that's okay. Just as you like to browse around before making a purchase, your customers may need some time before they pull out their credit cards. Therefore, closing customers isn't a now-or-never deal. It's important to determine where customers are in the buying process and get feedback on what they need to move closer to closing. To do this, we offer the following:

  • Email Marketing
  • Lead Scoring and Qualification
  • Workflows
  • Closed-loop Reporting
  • Progress Assessment and Analysis

BUILDING LOYALTY 

Chances are, you buy the same brand of toothpaste most of the time. Why do you do that? Does it really clean your teeth better than all the other brands? Probably not. Come to think of it, we don't think much about why we're loyal to certain brands. But here at Park Slope Softworks, we think about it a lot because we know if we can figure out how to instill loyalty in our clients' customers, their businesses will be successful in the long term. Loyalty depends on

  • Quality Content Creation and Conversion Paths
  • Lists and Segmentation
  • Progress Assessment and Analysis
  • Consistent Promotion

 

Automating Marketing

Everything in life is simpler when it's automated, and this is definitely true with inbound marketing. You have far too much to do to start from scratch every day or week with your digital marketing. Our proprietary technology allows us to automate in important and functional ways:
  • Location-based Marketing
  • Keyword Capture
  • Keyword Suggestion
  • "Assist Keyword" Functionality