Only the best way to turn strangers into buyers and promoters of your business
You're hungry, but you only have 20 minutes before your next appointment. What do you do? You pull your phone out of your pocket and Google "sandwich shop upper east side." Pretty soon, you're standing at the counter asking for turkey and Swiss, hold the onions.If that's what you do when you need something, you can bet that's what your customers do, too. They don't thumb through the collection of direct mail ads collecting on the kitchen counter. They don't take a poll of all their neighbors to find out which carpet cleaner they like best. They just get online and find it themselves.Marketing has turned upside down in the last decade. Instead of going out and finding customers, today's firms have to figure out how to "get found" by their customers. And as a marketing agency, that's what we're here to help you do.
Our job is to get the right visitors to your website. The right visitors aren't the ones who are there to click a few links and then leave. The right visitors are the ones who are looking specifically for what you offer and are ready to spend. Here's how we do it:
We didn't just make this up. These are the tried-and-true strategies we have used with our clients to build their businesses and take advantage of the most powerful marketing methods out there today. This is what you need to make your website stand out among the crowd and attract the customers that will help your business to thrive.
Not everyone is ready to buy the first time they visit your website, and that's okay. Just as you like to browse around before making a purchase, your customers may need some time before they pull out their credit cards. Therefore, closing customers isn't a now-or-never deal. It's important to determine where customers are in the buying process and get feedback on what they need to move closer to closing. To do this, we offer the following:
BUILDING LOYALTY
Chances are, you buy the same brand of toothpaste most of the time. Why do you do that? Does it really clean your teeth better than all the other brands? Probably not. Come to think of it, we don't think much about why we're loyal to certain brands. But here at Park Slope Softworks, we think about it a lot because we know if we can figure out how to instill loyalty in our clients' customers, their businesses will be successful in the long term. Loyalty depends on