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What is SEO?


SEO stands for Search-engine-optimization, and it’s very important towards your online marketing strategy.  This is because search engines are the method by which consumers find products and services. If they can’t find you online, chances are that they won’t be able to find you at all.


That’s why it’s so important to have an understanding of SEO and how it can help you to increase traffic to your website and blog. We’ve put together a beginner’s guide to SEO.

Why SEO is important for your business


According to a 2015 report from Ascend2, 72% of marketers around the globe reported that SEO was their most effective inbound marketing strategy. In today’s digital and mobile landscape, SEO is 100% essential to your business’s growth, and can no longer be overlooked. Here are a few reasons why SEO is important for your business.


SEO Increases Your Visibility


More and more, people are inhabiting a digital world. Teenagers now spend up to nine hours a day on social media platforms. If your products and services aren’t showing up on the internet,  people will never know of their existence.

Search engine optimization helps your website to show up higher in search results, leading to higher traffic on your page. More traffic leads to more business. Visibility is key, and SEO helps you acquire visibility.

SEO Generates Leads

When you create quality, keyword-dense content, you move up in the search results for your targeted keywords.In an ideal world, you would be in the top three organic slots for your keyword. Once your SEO is developed to this point, you will begin to generate leads or purchases like crazy. It’s like receiving money without doing a lot of work.


SEO Offers a High Return on Investment


Digital marketing can be very expensive, especially once you started entering into the pay per click world, where you begin to pay for your leads.  So it’s important to calculate your ROI for any given marketing campaign. A study by Mechanica and Fast Company found that 70% of businesses found that SEO was worth the investment.

Because web content remains live, older blog content and social media posts can continue to do their work long after they’re initially posted. Unlike print ads, which are lost or destroyed, web content is on the internet forever!


SEO Increases Traffic


Social media definitely plays a role in a successful inbound marketing campaign, but SEO beats out social media by 300% when it comes to generating traffic. SEO is the core process that drives successful inbound marketing.

SEO Promotes Social and Link Building

If you’re posting awesome content that ranks high on Google’s search engine, people are going to share your content on social media platforms, chat forums, and other websites. This increased visibility will help you to reach more potential customers, and it will continue to reinforce your high search engine ranking. Inbound and outbound links both contribute to your SEO score. Check out four link building strategies for boosting your SEO.


How to know your SEO issues


Website Crawling Tools you should check out

Using a website crawling tool is essential to getting a diagnosis of your SEO issues, whether it’s broken links, page performance, security, or social presence a website crawling tool can help you diagnose your problem. Here are a few website crawler tools we recommend you to start out with.



Keyword Issues

One of the most important things you can do to help your website go up the Google search engine ranking is to effectively use keywords. But how do you know if your website is currently targeting specific keywords?Here are a couple tools to get you started on knowing your keywords and where you rank on them:



Generate Effective Meta Tags

Meta tags provide information about your web page for both search engines and web page visitors. They should include title tags, descriptions, and keywords. Your title tags will appear in browsers that use bars to display the tags, and they’ll also show up in search engine results.

Title tags are the most important tags on your page, so they need to be effective. What makes a title tag effective?

  • Length (maximum of 70 characters, including spaces)
  • Keyword Placement (Put the least important words at the end)
  • Keyword Separation (use pipes | to separate important phrases)
  • Wording (Keep it simple)
  • Branding (company name if it’s a keyword)
  • No Duplicates (each page must have a different title tag)
  • Relevance (tags should match page content)


Should you hire an SEO?


HIring a professional SEO is a good option for companies that are not sure how to build up their site in the Google search engine ranking. Here are some reasons why you should hire a professional to work on your SEO. Even if it cost more then working on it yourself, you’ll ultimately have more effective and efficient SEO score.


If you’re just starting your website


Depending on your industry, and where you are located, you could face a lot of competition from other websites that have spent years building up their SEO. AS a startup, it’s important to have a professional build up your SEO. You’re going to be so busy trying to increase conversions or sales, manage your current employees, and plan on how to make your business better than it is now. You won’t have time to do any of the work yourself, or train an in-house hire to do your SEO work for you. SEO is very time consuming, and labor intensive, and investing in a professional is worth it for any start-up company with a lot of competition. Learn about whether you should hire an in-house employee vs a digital marketing company.


Unsure of the tasks at hand


SEO can be a daunting and complex task for someone to take on, especially a company that has not developed their web presence at all. If you are debating to do SEO work yourself, make sure you ask yourself these series of questions

  • Do you know how to regularly update your local listings?
  • Can you optimize on-page SEO performance and change it on a consistent basis?
  • Do you know how to optimize all of your social media platforms?
  • Can you create a link building strategy?
  • Do you know your audience and know how to communicate to them?

If you answered no to any of these questions, it's time to hire a professional. By allowing a professional to do your SEO work, you can avoid a lot of the common mistakes people make when attempting to build up their SEO The last thing you want is to just spam all of your keywords, and have Google demote your website as spam.


You aren’t getting any traffic


A lot of people wonder why they are not getting traffic to their website. You could have paid a lot of money to create the greatest looking website in the world, but it does not guarantee you will receive any traffic towards your site. You can increase traffic to your site by properly building up your SEO.


Get a Free SEO Analysis

This is the best place to start is by analyzing your website, so get started by getting your FREE SEO analysis today!

Get Free SEO Analysis Now!