Creating relevant, original content is only half the job of creating an effective inbound marketing strategy. The other half is placing that content in venues where it will gain maximum exposure and convert prospects into paying customers. Content syndication does just that. It allows your quality content to leap from social circle to social circle, grabbing the attention of new prospects along the way.
Social syndication is a way to get your content viewed by as many relevant eyes as possible. In most cases, it’s best to have links back to your website embedded in your content so you can increase traffic. It’s a way to publish and publicize your content across the social media platforms that are most important to your business.
Ultimately, content syndication should showcase your products and services, increase the likelihood that your post will come out high on the search engine results, and increase your opportunities for customer conversion. As a marketing agency, we can help you syndicate your content.
The benefits listed above can be very advantageous to your business, but how do you start reaping those benefits? As social media evolves and as other tools are developed, syndication continues to change. You might want to consider publishing posts on social media platforms to accomplish the following inbound marketing methods:
One study found that including a link in your LinkedIn posts drives 200% more engagement. This is a double win: you get more engagement, and you increase traffic to your blog or website.
The more you show up on social media, the more recognizable your brand will be, both to prospects and to search engines.
In addition to publishing the same message on multiple platforms at once, you can also schedule posts for after work hours or on weekends. One study found that posts published on Sundays get 25% more Likes, shares, and comments than posts published on Wednesdays. With syndication, you can publish posts even when you’re not working.
Seeing all of your posts in one place and having a long-term strategy helps you keep your messaging consistent. This is true even if you have multiple people working on your social media.
The data you gather from your social media marketing can be incredibly useful in evaluating how your marketing efforts are faring and where you can make improvements.
As you can see, social media syndication is a powerful inbound marketing tool. We’re happy to show you how its power could benefit your company.